Tenerife remains a top pick for European visitors, and it’s not hard to see why. With its endless sunshine, diverse landscapes, and a perfect blend of relaxation and adventure, the island draws millions of visitors each year. But who exactly are these visitors, and what are they after? From sunbathers to thrill seekers, Tenerife has something for everyone, and the trends in tourism here offer some intriguing insights into where people come from and how they spend their time.
The UK: Sun Lovers and Activity Enthusiasts
It’s no surprise that British tourists make up one of the largest groups of international visitors to Tenerife. With easy flight connections from various parts of the UK and a climate that’s, well, a lot nicer than back home, it’s clear why the island is so appealing. The comfort of British style pubs, English speaking services, and family friendly resorts makes it a go-to spot, especially for couples and families looking to soak up some sun.
You’ll often find UK tourists flocking to popular areas like Costa Adeje, Playa de las Américas, and Los Cristianos. These southern coastal resorts boast stunning beaches, lively nightlife, and a plethora of all-inclusive hotels. Many Brits love to spend their days lounging by the pool, indulging in local Canarian cuisine, or going on excursions like whale watching or tours of Teide National Park.
And during their downtime? Well, it’s not uncommon for some British holidaymakers to unwind with online games, including video games and online casino games. In fact, online casino games have really taken off lately. Many bettors from the UK are opting to play games like blackjack and roulette on trusted non-GamStop casinos in 2025. These international sites operate outside the UK’s strict regulations, giving players more flexibility and ease of access, whether they’re at home or enjoying their holiday in Tenerife. While some prefer the indoor gaming scene, others are all about getting outside to enjoy the warm, dry weather—whether that’s at the beach or on scenic walks.
German and Dutch Visitors: Nature Lovers and Walkers
Tourists from Germany and the Netherlands also make up a significant chunk of Tenerife’s international crowd. These visitors are often drawn to the island’s rich natural beauty and tend to explore it in a more active, adventurous way. Instead of sticking to the well-known beach resorts, many choose quieter spots like Puerto de la Cruz in the north or charming rural villages nestled in the mountains.
The rugged terrain of Mount Teide and its surrounding national park is a major attraction for German and Dutch tourists, who are keen hikers and nature enthusiasts. The well-marked trails in the Anaga and Teno mountain ranges offer fantastic opportunities for long walks and birdwatching, with breathtaking views across the island and out to the Atlantic. Many also take the time to visit the volcanic landscapes and botanical gardens, soaking in the unique biodiversity that Tenerife has to offer.
Spanish Mainland Tourists: Culture and Social Time
Tenerife is also a favourite destination for Spanish travellers from the mainland, especially during public holidays and long weekends. These visitors often prefer self-catering apartments or traditional guesthouses, which lets them enjoy a more authentic, local experience. Cultural attractions like the historic towns of La Laguna and La Orotava, both known for their colonial architecture and UNESCO recognition, are particularly popular among Spanish tourists.
They’re also keen on the island’s vibrant festivals and events, such as the world-famous Santa Cruz Carnival, which attracts huge crowds every February. Beyond exploring cultural landmarks, many enjoy relaxing on local beaches, visiting popular spots like Siam Park, or diving into ocean activities like sailing, snorkelling, and jet-skiing.
Scandinavian and Nordic Tourists: Winter Sun Seekers
Travelers from Sweden, Norway, Finland, and Denmark flock to Tenerife in search of sun during their long, cold winters. For many, the island offers a peaceful escape, and their travel habits often lean towards wellness, nature, and quiet relaxation. Yoga retreats, spa hotels, and beachfront villas are popular choices, and they tend to seek out the more tranquil parts of the island, like El Médano or Garachico.
These tourists are usually well-informed and environmentally conscious, looking for sustainable ways to enjoy the island without adding to overcrowding or harming the environment. Activities like eco tours, stargazing at Teide Observatory, and visiting lesser-known beaches and natural pools are favourites among Nordic guests.
Eastern European and Italian Travellers: Exploring the Island in Full
Visitors from countries like Poland, Romania, and Italy are increasingly interested in Tenerife as a travel destination. Many of these tourists enjoy a bit of everything; sun, sightseeing, nightlife, and food. They’re more likely to rent cars and explore the entire island, checking out both the bustling southern coast and the more serene northern towns.
Italian visitors, in particular, have a knack for appreciating the culinary side of Tenerife, indulging in fresh seafood dishes, local wines, and Spanish tapas. The volcanic beaches and dramatic coastline of the island’s north, especially around Garachico and Icod de los Vinos, offer a striking visual contrast to the golden sands of the south.
