The Adeje agromercado embarks on a new chapter after 16 years of operation, introducing significant innovations such as the addition of seafood and meat products to its traditional offerings, the streamlining of the registration process for producers, and the launch of a new website. “We are experiencing a qualitative leap,” remarked the Councillor for Economic Development, Alberto Álvarez Jiménez, yesterday.
The addition of seafood and meat products expands the market’s selection, which has previously focused primarily on agricultural items. While dairy products, baked goods, and wines were available, they were always pre-packaged and processed. The local government is already working on modifying a section of the municipal facility to accommodate the sale of fish and meat products, ensuring all necessary health and logistical standards for proper preservation and sale are met.
In order to facilitate this qualitative transformation, the council amended its municipal ordinance, which was officially approved in the Municipal Plenary on September 6, 2024, and published in the Official Gazette of the Province on September 23.
This new regulatory framework also introduces greater flexibility and simplification to the registration process for market participants. Going forward, anyone interested can submit their application at any point throughout the year, without a specified timeframe, allowing for a more efficient and ongoing access.
Álvarez further remarked, “In addition to streamlining the authorisation process, we are developing new strategies to enhance commercialisation, such as communication campaigns, bringing the agromercado to various locations within the municipality on Wednesdays, launching the new website, and continuing to boost engagement on social media.”
Another significant development is the launch of a dedicated website for Adeje, which will provide comprehensive information about the participating producers, the products on offer, and any campaigns or activities taking place at the facilities.
This online platform will effectively manage authorisations for participation in the agromercado and is expected to become a vital tool for promoting local products among the community and the service sector, particularly within hospitality and catering. The communication campaign will also revive the slogan “to grow,” initially created a few years ago, which emphasises the quality of the local produce, promoting KM0.
