Tenerife has surpassed its previous record at Madrid Fusion, welcoming over 5,000 engaged visitors to its various activities. The island transformed into a gastronomic hub during the Madrid Fusion 25 event, where it served as the main sponsor. In its expansive area showcasing three distinct zones and measuring a total of 340 square metres, the largest to date, tastings were conducted as part of the Wine Edition, featuring 42 wines from the island’s six DOs over the three-day Congress, with more than 3,000 tastings provided. The venue attracted over 1,300 professionals from the sector and approximately five thousand attendees throughout the gathering.

The Tenerife restaurant space evoked strong emotions with fully booked activities, which included daily breakfasts with barraquitos and artisanal pastries, themed lunches showcasing local cuisine, workshops, and an impressive selection of wines. Presented in a stunning audiovisual immersive format, this venue highlighted each activity with local delicacies such as honey, gofio, exotic fruits, native meats, cheeses, and exceptional potatoes. Additionally, the Tenerife wine tunnel, covering 75 square metres, featured selections from the island’s six DOs, setting another record at Madrid Fusion 25 with bespoke tastings for esteemed sommeliers and international distributors.

Tenerife also enjoyed remarkable moments with presentations by Diego Schattenhofer (1973 Taste) and Jesús Camacho (Donaire). Furthermore, the jury awarded José Alberto Díaz’s Mojo from Tenerife, produced at El Site in La Palma. The accolade for the best dish incorporating Mojo de Tenerife, paired with Tenerife wines, went to Javier Rayón from the Botany Restaurant in Malaga.

Tourist Appeal

Lope Afonso, the Vice President and Tourism Councillor of the Cabildo de Tenerife, remarked that “the allure of Tenerife and its gastronomy has been showcased once again to all who have had the chance to experience it, thanks to a unique offering that, in the context of Madrid Fusion 2025, has amazed with its diversity and quality.” He noted that this event is “an essential occasion for the island, where we have once again demonstrated all the potential within our gastronomy, due to the talent of our restaurateurs, chefs, and the dedicated efforts of our producers.”

Dimple Melwani, the CEO of Tourism of Tenerife, highlighted that the island “shone brightly once more at this 23rd edition of Madrid Fusion, showcasing the exquisite variety of local products, wines, and the exceptional professional talent from the island, of which we are incredibly proud concerning their commitment, expertise, and enthusiasm in ensuring three successful days at this globally recognised culinary congress.” She concluded, “Gastronomy serves as a vital component that enhances the island’s tourist offerings and acts as a pivotal catalyst for attracting international visitors, positively influencing the travel experience. The finest promotion for Tenerife lies in valuing and showcasing our unique characteristics, embracing tradition, and participating in the local gastronomic culture.”