This new facility, situated in the premises of the former Ten-bel reception, has undergone a complete renovation and represents an investment exceeding 950,000 euros. Additionally, it features a large “Gymfit” gym within the same complex, which innovatively blends fitness with a coworking space to provide a unique experience, along with more than 15 shops and dining options. The new Tu Alteza supermarket boasts an area of 1,150 square metres, operating conveniently from Monday to Saturday, 9:00 a.m. to 9:00 p.m., and on Sundays and public holidays from 9:00 a.m. to 3:00 p.m. It aims to meet the needs of the Costa del Silencio residents, prominently featuring a butcher and delicatessen service staffed by qualified individuals to offer personalised assistance tailored to customer preferences. The centre also includes a bakery and freshly baked goods area with a diverse selection of products. In line with other establishments under the Your Highness brand, large digital screens for advertising and promotions have been installed, alongside electronic price labels that have led to significant reductions in paper usage while ensuring effective sales management through an automatic purchase return system. Furthermore, like all stores in the brand’s network, this establishment offers an app for communicating internal promotions to customers and enhancing its personalised loyalty programme.

In this respect, adhering to guidelines for internal environmental preservation and sustainability, all lighting and cooling systems have been designed to utilise elements with minimal or no climate impact, including LED lighting and the adoption of advanced eco-friendly refrigerant gases, while also complying with policies aimed at reducing imposed packaging and exclusively using recycled plastic and 100% biodegradable bags.

Grupo Jesuman, a wholly Canarian enterprise established in the Province of Santa Cruz de Tenerife, operates over 70 food establishments and possesses 45 years of experience in the sector. It operates under brands such as Tu Trébol, Tu Alteza, La Hucha Supermercados, and CashJesuman, thereby granting accessibility to a diverse clientele representing various consumer trends, which is a genuine advantage. By strengthening its presence in the Canary market and offering a wide range of local products, it is contributing to the economic growth of the island and fostering stable employment while supporting local producers and farmers. For more than 20 years, Grupo Jesuman has channelled much of its efforts through the Jesus Hernandez and Hortensia Perez Foundation, in line with its corporate social responsibility policy.