SANTA CRUZ DE TENERIFE, 18th Nov (EUROPA PRESS) –
The Cabildo of Tenerife has initiated the Encapsulados Lab project, a laboratory dedicated to the co-creation of digital marketing campaigns for businesses within the Tenerife fashion industry, set to be hosted at the CIFP Las Indias in partnership with the centre and Tenerife Moda. The workshops will be conducted from 19th to 22nd November.
This initiative aims to produce promotional materials in digital form, enabling the chosen brands to leverage these resources for their marketing and outreach efforts. The Minister of Education and Employment, Efraín Medina, noted that the materials will be developed by multidisciplinary teams of six members, comprising final-year students from the Higher Cycles at CIFP Las Indias, under the guidance of mentors with a notable reputation in the realms of fashion and advertising.
The programme encompasses specialised training, support in the design of various formats, inbound marketing, and networking initiatives. Participating companies associated with Tenerife Moda include Lava, Viperinas, and Inmaculada Rodrigues, all of which incorporate environmental considerations into their business strategies.
Accompanied by three multidisciplinary teams, each consisting of six students from CIFP Las Indias studying Higher Degree courses such as Styling, Costume Design, Pattern Design, Characterisation and Professional Makeup, alongside Personal and Corporate Image Consulting.
Furthermore, four mentors from the island of Tenerife, with expertise in advertising, corporate identity, photography, and digital marketing, will contribute to the workshops. The outcome will be original advertising content for the selected companies involved with Tenerife Moda, as well as students and teachers educated in contemporary advertising trends within the global fashion market, the international promotion of the Tenerife Moda collective, and the transfer of knowledge.
Ultimately, on Monday, 25th November, the digital communication campaigns will be launched, along with a presentation to the media showcasing the work and knowledge acquired during the training.
