“The Canary Islands are not for sale; you love and protect them!” This was the rallying cry that echoed through the demonstration held this Sunday in Las Américas, within the municipality of Adeje. The protests aimed at advocating for a transformation in the tourism model were organised by associations that are part of the Canarias has a limit platform. The highlight of the parade occurred on Troy beach, where remarkable contrasts became apparent: tourists basking in the sun on the sand were juxtaposed with the marchers. “Enough is enough” was emblazoned in large black lettering on a white background, prominently displayed by the shoreline.