Tenerife will transform into the hub of global fashion on October 24, 25, and 26 for ‘Arona More Than Fashion’, the largest design event on the island, featuring prominent names from both national and international runways, alongside guests like the well-known presenter Lara Álvarez and Tania Llasera.
Esteemed designers, international models, renowned national influencers, personalities from the cultural, beauty, and image sectors, as well as business leaders and officials, will convene at this grand fashion festival, lasting for three days. It serves as an exceptional platform for the commercial and hospitality sectors of the Canary Islands and the municipality of Arona.
On Friday, October 25, the ‘Golden Mile’ in Playa de las Américas will turn into an open catwalk for the public, showcasing the most innovative designs and previews of collections from leading designers who have a presence at Mercedes Fashion Week and top catwalks in Ukraine and Helsinki.
A total of ten fashion shows are set to take place at the Pyramid of Arona, featuring over fifty models and an anticipated audience of around one thousand people, including both guests and members of the public. This is made possible by the support of The ShowRoom Mag, the event’s organiser, celebrating its inaugural edition and aiming to establish itself as a flagship event for fashion in the Canary Islands and Spain.
This fashion marathon, which brings together established industry figures and emerging local brands, has been categorised into seven themes: Arona Fashion, Arona Hair and Beauty, Arona Shopping Day, Arona Editorial, Arona Gastronómica, Arona Solidaria, and The Upper List.
Official Reception
The official reception for ‘Arona More Than Fashion’ will occur on Thursday, October 24. Titled ‘The Upper List’, this gathering will allow professionals, business leaders, and officials to exchange ideas and create networking opportunities that will extend into the following two days. The event will be hosted on one of the rooftops of the Spring Hotels chain, a sponsor of the event, and will serve as a prelude to a weekend dedicated to high-profile design.
Grand Gala
The Pyramid of Arona will be the venue for the grand fashion gala on Friday, October 25. This evening will showcase renowned national and international designers, whose names will be disclosed in the coming days, alongside participation from local beauty and fashion businesses.
Attendees of the gala will be treated to fashion shows, live makeup and hairstyling demonstrations, music, and various surprises. Tickets for the event will soon be available on the website: www.aronamorethanfashion.com.
Street-Level Excitement
On Saturday the 26th, the excitement will take to the streets. The Avenida de Las Américas, recognised as the ‘Golden Mile’, will be awash with fashion, entertainment, and discounts during Shopping Day. Children’s and sustainability workshops, live music, performances, and DJs will provide activities for the whole family, running from 10:00 a.m. to 8:00 p.m. Additionally, there will be discounts and promotions from participating businesses.
The inaugural edition of ‘Arona More Than Fashion’ is backed by the Area of Economic Promotion, Primary Sector, and Employment of Arona City Council, the Government of the Canary Islands, including the Canary Islands of Fashion and the Canary Islands Latitude of Life; the Cabildo of Tenerife and its Commerce sector, the European Union, through its Next Generation funds, along with the Spanish Government and the Ministry of Industry and Tourism, as well as the Recovery, Transformation and Resilience Plan. Additional sponsors include the Golden Mile Business Association, Playa de las Américas, Spring Hotels Group, and Land Rover Pelican Motor.
