Puerto de la Cruz once again was the perfect setting in Tenerife for the arrival of the Reggaeton Beach Festival tour across Spain this summer, reaching 12 towns of high touristic interest, with almost all tickets sold out and some venues already at full capacity. The organisers estimate that over 40,000 people passed through the grounds of the Explanada del Muelle de Puerto de la Cruz during the event.
But beyond the great performances by renowned artists such as Anuel AA, Bryant Myers, Jhayco, El Alfa, Lenny Tavárez, Tainy, and Dei V, the event management wants to highlight the warm reception the Festival received from the locals of this city, as well as the tremendous organisational success and the example of coexistence and positive atmosphere that was experienced throughout the weekend. The new stage of 45×22 meters and 400 m² was one of the highlights of the concerts that can now be enjoyed like never before.
LENNY TAVAREZ at the RBF / LP/DLP
The Reggaeton Beach Festival, which has seen over a million attendees throughout its history, will continue its tour for another 5 weeks in Nerja, Benidorm, Mallorca, Santander, Madrid, Barcelona, Avilés, and Gran Canaria (for the first time) and will conclude in Nigrán and Torrevieja on 3rd and 4th August.
Since its inception in 2017, the festival organisers have been working to enhance and evolve their festival model and engage in dialogue with the people, institutions, and commercial fabric of the host locations, focusing on various areas. The commitment to daytime schedules ensures respect for residents’ sleep and provides time to explore and enjoy the region. Reinvestment each year in human and technical resources ensures the best experience for attendees in terms of comfort, access, safety, etc. A comprehensive commitment to essential values of our time such as sustainability, recycling, respect for women, inclusion, promotion of responsible alcohol consumption, and support for the hospitality and local trade sectors, indirectly and directly, from job creation to the high economic return expected for Oropesa del Mar, surpassing 6 million Euros this year.
ANUEL AA at the RBF / LP/DLP
RBF was born in 2017 as an initiative by the partners of DQuality Group, a production company from Badalona, and they were pioneers in creating a major event in Spain championing reggaeton as the new central music genre of our time. The festival has significantly grown in its previous five editions and has become the most relevant in Europe for urban music, selling the most tickets in Spain. This year, it has entered into a deep strategic alliance with Grupo VRDG, the giant entertainment company from the Americas, allowing RBF to grow in artistic and technological offerings, shaping a spectacular future for its upcoming editions.
