SANTA CRUZ DE TENERIFE, 18th June (EUROPA PRESS) –
Today, La Gomera launched its latest tourism promotion campaign and unveiled the accompanying advertisement to solidify the island as a nature destination for this summer. President Casimiro Curbelo highlighted the expected reach of over 600,000 individuals in regional and national markets through media, social networks, and transportation initiatives.
“We find ourselves at a moment where potential holidaymakers are still deciding on their destination, and La Gomera is the perfect choice,” stated Casimiro Curbelo. He mentioned that the campaign aligns with the council’s goals of promoting natural values and moving away from traditional sun-and-beach destinations, stating, “We have so much more to offer.”
Curbelo mentioned that both maritime and airline companies will provide over 37,000 weekly seats to reach La Gomera, signifying a 3% growth from the previous year. He stressed that these efforts are part of a well-established tourism model dedicated to sustainable tourism on the island, a model that “accounts for 46% of employment on the island and generates over 30 million Euros in revenue.”
The Tourism Minister, María Isabel Méndez, outlined the campaign’s key features, which are split into two promotional areas. Regionally, there will be advertisements on public transport in Las Palmas de Gran Canaria and Gomera’s transportation providers in Tenerife, as well as media and social network outreach aiming to reach 170 thousand people.
Nationally, the campaign targets specialised media and social networks in Madrid, Barcelona, Bilbao, and Seville with the potential to reach more than 450,000 prospective tourists. She emphasised that the primary goal of these initiatives is to establish the island as a sustainable destination.
The new promotional video showcases La Gomera’s natural values through a narrative journey across the island, featuring exclusive footage highlighting the sensory experience. It is a visual production in line with promotional objectives, emphasising natural values, culinary richness, cultural heritage, and all the elements that set the island apart as a unique destination.
