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Home El Dia

The sheep tradition: Alcampo and Interovic promote the consumption of national lamb meat

March 18, 2024
in El Dia
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The sheep tradition: Alcampo and Interovic promote the consumption of national lamb meat
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Alcampo has joined the campaign promoted by INTEROVIC, the Interprofessional Agri-Food Organization of Sheep and Goats, “The lamb ritual” to boost the consumption of suckling lamb, lamb and kid from Spanish producers and to accompany the public in their daily life, in every common celebration.

To achieve this, in Alcampo’s butcher’s shops and shelves, copies of ‘The Recipe Book’, the first book of suckling lamb, lamb and kid recipes will be available exclusively to discover from the most traditional to the most contemporary ones and to explore the world of possibilities offered by such a versatile meat.

100% of suckling lamb, lamb, and kid meat that Alcampo makes available to its customers is of national origin, working with 25 producers from whom they purchase 2,400 tons annually.

In addition, the company offers cuts of IGP Segureño Lamb, Manchego Lamb, Aragonese Ternasco, and Castilian and Leon Lamb in its shelves.

According to Bruno Carballeda, market products director at Alcampo: “Lamb meat is closely linked to gastronomic culture and local tradition. For us, offering this meat so dear to us fulfills a dual purpose: the satisfaction of our customers and the contribution to the recovery of rural areas. Going hand in hand with a companion like Interovic is synonymous with success and shared commitment”.

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Alcampo combines hypermarket and supermarket formats. It currently has a staff of 23,000 people and operates 531 stores (79 hypermarkets and 452 supermarkets) as well as 52 petrol stations and online commerce service. The company has the Top Employer seal, granted by the Top Employers Institute, which recognises the company’s Human Resources policy, as well as its work environment and promotion of well-being. Protecting the planet is a priority for Alcampo, aiming to achieve carbon neutrality by 2043 in direct emissions areas (Scope 1 and 2) and has defined its emission reduction targets, aligned with a maximum temperature increase of 1.5ºC, in accordance with the goals of the Paris Agreement.

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