The south of Tenerife is experiencing a great tourist moment, which can be seen in everyday images, to which the good weather contributes, with beaches full of bathers, terraces where it is difficult to find a free place or less friendly scenes, such as traffic jams on the TF-1, in the main tourist centers and their accesses.
Without knowing the assessment that Ashotel will make today regarding Christmas and the reservation forecasts for January and February, the feelings of how the high season is going are positive among hoteliers. Also among the city councils, which, in the prelude to Fitur, do not hide their satisfaction about the moment the sector is going through and what is expected in the short and medium term.
“The forecasts are good, demand is not going to decrease and that means that we continue to be an attractive destination for tourists from half the world,” Patricia Paulsen, Tourism Councilor of Adeje, told this newspaper, who stressed that “all the studies and The forecasts seem to look favorably on the new year, along the same lines as we have closed 2023; This is what the main agents in the sector transmit to us.” Paulsen recalls that Costa Adeje is committed to quality tourism, a visitor profile that “not only means greater income, but also greater loyalty.”
For her part, Dácil León, Councilor for Tourism of Arona, told DIARIO DE AVISOS that the municipality has already recovered the occupancy data prior to the pandemic and highlighted the “good expectations” for 2024. The Aronera councilor indicated that the last Data available to the City Council, corresponding to the month of November, are “very good”, with an increase compared to the same month in 2022 of 6.2% in travelers and 7% in occupied hotel beds, close to 75%.
“The evolution is being very favorable and we see that the average stays have also grown a little, but we cannot rest on our laurels or beat ourselves up on the chest, because this increase in visitors and occupancy has an impact on the services and could generate a possible collapse,” Dácil León warned.
The latest Smart Observatory report for the coming months, prepared by the international consulting firm PwC and the Spanish Confederation of Hotels, predicts that the hotel sector will maintain its pace of recovery this winter thanks, above all, to the upward demand in the British market that represents 43% of international tourism.
The report maintains that the improvement and stabilization of the economy have allowed the sector to grow, especially due to the savings generated during the pandemic. However, the study warns that projections point to a smaller increase, which could limit the ability to travel.
