The Santa Cruz City Council, through the Development Society and in collaboration with Fauca, has achieved that the recent campaign of Consumer Bonds has been settled with an amount of 1,004,568.45 euros, having sold a total of 40,543 bonds, of which 97% were exchanged in the 442 participating businesses.
“An initiative that was a pioneer in the Canary Islands and that has managed to establish itself and benefit, on this occasion, more than 15,000 people, who have been able to see again the advantages of this type of purchase in local commerce,” highlighted the mayor, José Manuel Bermudez.
For her part, Carmen Pérez, CEO of the Development Society, valued that “this economic revitalization initiative, which places emphasis and attention on promoting local commerce, has had a positive impact in the Federation of Urban Areas of the Canary Islands. ally in Santa Cruz that demonstrates the usefulness of public-private collaboration to carry out important projects.”
Likewise, he added that “the more than 440 businesses that joined were able to verify the effectiveness of an initiative that promotes an increase in the income statement of the local productive fabric.”
Among the data emerging from a first analysis, the City Council highlighted that the exchange rate of consumer vouchers has been 97% of the total of those purchased by consumers, which have benefited a total of 15,012 people.
He also highlighted that 92% of the total establishments participating in the campaign had exchanges above 50 euros, also taking into account that more than 30% of the establishments reached the maximum voucher exchange allowed.
Investment
Another relevant fact that stood out is that of the 401,827 euros finally allocated by the City Council, a direct investment of 1,004,568 euros was generated (adding the part contributed by citizens) and that, together with the effects it generates in the rest of the economy in an induced manner, the total amounts to 1,353,197 euros.
The City Council highlighted that, under the criteria of wealth generation in the municipality, return on public investment and personalization of the affected groups, it is currently the best support measure for the business fabric available to any local administration.
