The citizens of the province of Santa Cruz of Tenerife They were the second national visitors who spent the most in Madrid on the last Constitution and Immaculate Bridge with a ticket medium 33 eurosonly behind those who come from Vizcaya (34.3), according to the report prepared by the General Directorate of Economy of the Madrid City Council based on information on bank transactions.
The bridge generated an estimated total expenditure in Madrid of 365 million euros, a figure that represents a decrease of 10% compared to the week before the bridge but an increase of 13.1% compared to the previous year.
During the week of the long weekend, from December 4 to 10, the average ticket amounted to 26.4 euros, following a similar line to that of the week before it.
However, compared to last year, the average ticket was 3.1% lower. Regarding the consumption carried out both the week of the long weekend and the previous one, it was similar, with an increase in spending on Friday and Saturday and a decrease on Sunday, except in the week of the long weekend, in which spending also decreased on Wednesday due to the holiday. .
EXPENSE ACCORDING TO ORIGIN
While in Madrid on the days of the long weekend there was a large influx of tourists, the people of Madrid left the capital, which was reflected in consumption, increasing the spending of visitors from the rest of Spain by 6.5% to the detriment of consumption of Madrid residents that fell by 13.6% in the capital. Regarding spending by foreigners, it also decreased by 19.3%.
However, compared to the previous year, there was an increase in spending, with that of nationals increasing by 30.8%, and that of foreigners by 31.2%.
In the week before the long weekend, tourists from both national and foreign origin had the greatest weight of spending with 27.9% and 30.5%, respectively. If compared to the same week in 2022, a slight increase in the proportion of joint spending by nationals and foreigners is observed, going from 26.4% to 30.5%.
ACCOMMODATION, RESTAURANTS AND FASHION
Compared to the previous week, spending during the holidays was reduced in almost all categories except those related to the tourism sector such as accommodation (8.6%), restaurants (2.9%) and fashion, footwear and accessories ( 2.6%). The largest decreases occurred in health services (-39.6%), personal care (-34.4%) and automotive (-46.3%), as these are services more related to residents and not tourism. .
Compared to the previous year’s long weekend, spending grew in almost all categories, with the increase being more considerable in relation to tourist consumption such as tourist accommodation (25.7%), restaurants (14.7%), transportation (61 .9%) and leisure, shows and culture (24.6%).
Regarding the average ticket, its drop in almost all categories is notable, except for those most directly related to tourism, with an increase in accommodation (21%), restaurants (14.3%) and transportation (7.3%). . Likewise, compared to the previous year, the ticket with the greatest increase occurred in transportation (20.9%) and tourist accommodation (11.4%).
Looking at spending in relation to the total of the provinces of origin, Barcelona stands out, with 14.2%, which contributed the highest volume of spending, followed by Valencia with 4.4%.
Comparing the data from the week of the long weekend with the previous week, it can be seen that Santa Cruz de Tenerife is the province with the most growth (22.2%). However, compared to the previous year, it was the provinces of Málaga (60.1%) and Cádiz (50.6%) that grew the most.
If spending is analyzed by district, compared to the previous week, spending only increased in the Center district, which is a reflection of the concentration of tourists in this area of the capital. However, compared to the previous year, there was an increase in spending in all districts of the capital.
Regarding the average ticket by district, the highest was recorded in Salamanca (35.9 euros), with the tickets in the rest of the districts being between 20 and 30 euros depending on their commercial structure.
