Tenerife showed its qualities as a destination for conferences and business events at the IBTM World in Barcelona, one of the two major events for the sector in Europe. The acronym corresponds to the acronym in English for the global meeting and incentive room.
In this specialized forum, Tenerife Tourism, through its Convention Bureau, held more than 25 professional meetings in Barcelona, in addition to hosting six presentations. Nine companies from the sector on the Island also participated in the meeting, to show the offer from a public-private perspective.
Convince of the benefits as a MICE destination, the tourism sector for meetings, incentives, conventions and events. That was the objective of the Tenerife technicians.
Experience
The vice president and insular advisor of Tourism, Lope Afonso, emphasizes: “Tenerife has experience when it comes to receiving visitors related to the organization of congresses and all types of events.” He adds: “Hence the conviction that the MICE segment represents an important market niche for the Island.” He argues this based on a customer profile “with the ability to spend” and who can “associate days of vacation stay with their professional trip.” Afonso emphasizes that “we have important elements in our offer that position us as a very competitive destination.” It is the meaning of “going to the most relevant international fairs, such as the IBTM in Barcelona.
Resources
The CEO of Tenerife Tourism, Dimple Melwani, for her part, explains that “the Island has modern conference centers with capacity for up to 4,000 people and a wide accommodation network, especially 4 and 5 stars.” She emphasizes “the excellent air connectivity that links us to 145 airports in 29 markets.” She does not forget the value of “an average annual temperature of 22 degrees that makes the destination even more attractive.” The counselor highlights that “this industry goes beyond the tourism field, as it activates multiple productive sectors.” Not only hotels, travel agencies, airlines or conference centers, “but hostess, catering, stand assembly, transportation, taxis, guides, simultaneous translation or audiovisual services.
Showcase
IBTM, the acronym for Incentives, Business Travel and Meetings, brought together some 15,000 professionals from the sector, including event planners, agencies specialized in conferences and companies that regularly hold work meetings or incentive trips for employees. .
Attractive
The MICE sector complements the Island’s vacation offer and contributes to its deseasonalization. In addition, it positions Tenerife as a focus for the transmission of knowledge, beyond the traditional only vacation offer, which influences the employability of local talent. It usually attracts a type of visitor with a medium and medium-high socioeconomic profile. It is estimated that a MICE client’s spending at a destination is three to five times greater than that of a vacationer.
