SANTA CRUZ DE TENERIFE, Nov. 24. (EUROPA PRESS) –
The Cabildo will promote a campaign to promote Tenerife wines, under the motto ‘In the wines of Tenerife only you will see what others cannot’.
The Minister of the Primary Sector, Valentín González, highlighted during the presentation of the campaign “the will of the island government to work hand in hand with Tenerife producers to promote the consumption of local products”, and more specifically with all the councils regulators of Tenerife.
On this occasion, the Cabildo will launch a campaign aimed at promoting knowledge and marketing of quality wines from Tenerife, in addition to positioning it as an alternative for consumption for the public on such important dates as Christmas.
The counselor highlighted that the objective “is to value Tenerife wines from an emotional perspective, but at the same time visible and real, conveying to the consumer that drinking Tenerife wine is an experience, a way of living Tenerife.”
González highlighted that Tenerife wines “are diverse and unique in the world: they are a guarantee of quality, as supported by the different awards they have won in competitions, as well as the excellent ratings they have from professionals in the sector.”
