SANTA CRUZ DE TENERIFE, Nov. 12. (EUROPA PRESS) –
The Department of Tourism and Employment of the Government of the Canary Islands, through the public company Turismo de Islas Canarias, is present at the 15th edition of the Austrian Photo + Adventure fair in order to promote the archipelago as the ideal setting for photography. and nature tourism.
This event, the most important photography fair in Austria and the second most relevant in the German-speaking market, is focused on photography and video reports made in nature, so the presence of the Canary Islands focuses on promoting the numerous spaces that the destination offers to visitors seeking places of special beauty.
“The importance of audiovisual content in the perception of a brand is increasing and the rich landscape of the archipelago is a powerful tool for differentiating our identity,” explained the managing director of Tourism of the Canary Islands, José Juan Lorenzo.
Turismo de Canarias addresses this fair both to lovers of active tourism and nature tourism as well as to professionals and amateurs looking for settings for their reports. Canary Islands is present with its own stand, 85% co-financed by Feder funds, and accompanied by Gran Canaria, Lanzarote, Fuerteventura and La Gomera
In parallel to the exhibitors’ area, some 200 events and activities are held, including multimedia projections of adventures, presentations of tour operators’ trips, seminars, workshops, forums and talks by specialists, as well as courses and training classes organized by the Vienna School of Photography and Canon Austria.
The fair revolves around photography and image, so for the Canary Islands brand it constitutes an excellent platform to promote itself as a destination rich in natural landscapes and reach an audience that is looking for a personalized offer in the archipelago, with activities and experiences beyond the sun and beach, as they are visitors who understand their trips as the discovery of the destination, outside of conventional tourism.
Furthermore, nature photographers are great ambassadors of natural spaces, since with their work they play an important role in dissemination, awareness-raising and heritage conservation policies. This activity also tends to attract tourism that is usually very respectful of its environment, seeking well-preserved and sparsely populated spaces, which also contributes to economic development in rural areas.
