The closing of the Spanish tour of Quevedo in Arona will have an economic impact of 6 million euros on the island and local economyaccording to a report carried out by Corporación 5 which indicates an estimate that For every euro invested in the event, more than 6.50 euros are generated.
The concert by the Gran Canarian artist is the largest by an artist in the Islands and is positioned in the top 5 of the largest concerts in the history of the Canary Islands with an attendance of 22,000 people..
This was revealed this Thursday Jairo Núñez, director of Mar Abierto Producciones and promoter of the concert, during the visit to the Antonio Domínguez Afonso Stadium with the mayor of Arona, Fátima Lemes; the Councilor for Tourism and Economic Promotion, Dácil León; and the Councilor for Security, Services and Festivals, Alexis Gómez.
world star
Fátima Lemes was very happy because Arona “shines again” with a concert of this magnitude and “with a world star like the Canary Islander Quevedo” whom “we are very happy to receive in Arona.”
For the mayor, this event “with a artist who has millions of followers all over the world and that has an enormous impact on the destination”, but that, in addition, “marks the beginning of a new policy cultural and leisure with which we intend for our destination to once again position itself as a reference in the celebration of large concerts in the municipality”.
Sale in 46 provinces
The dimension of Quevedo’s concert in Arona is given by the numbers collected by the ticket sales platform, where the relevance of the event and the impact it has had in Spain and Europe can be seen, not only due to promotion, but also due to direct sales. of tickets since seats have been purchased to travel to Tenerife in all Canary Islandsin 46 Spanish provinces (practically all) and in several European countries.
By figures, the 2,860 tickets sold in the different Spanish provinces13% of the total, the 397 tickets sold in European countries2% of the total, and almost 3,500 tickets sold in the province of Las Palmas of Gran Canaria which represents no less than 16% of the people who will attend. That is to say, Quevedo’s concert, adding all the people who have purchased tickets outside the island, will mean that about 7,000 peoplemore than 30% of the total, They will travel to the island of Tenerife to enjoy the concert of the year in the Canary Islands with the closing of Quevedo’s Spanish tour.
Repercussion
Likewise, the mayor wanted to highlight “not only the impact on the Arona brand, but also the impact they have on other sectors such as hotels, restaurants, commerce or the taxi sector or vehicle rental.” In this sense, she highlighted that this is “just the beginning of the cultural and leisure boost that we are going to give to a historic destination like Arona” and revealed that the results of the work they are doing will soon be seen.
For his part, Dácil León, stressed the importance of “an artist of this level closing his Spanish tour in Arona before leaving for his American tour” because it gives him “an exclusive character” that is reflected in the hotel chains that they have. 100% occupancy or the rental car houses that had not had vehicles for days.
Brand image
Furthermore, he insisted that these types of events “generate an image of the Arona brand that transcends our borders and places the municipality as a reference destination” in its complementary offer.
Finally, the Councilor for Security, Alexis Gómez, stated that “it is everything ready to receive in Arona the 22,000 people who will enjoy the concert with the greatest security guarantees“. It has been a job “carried out hand in hand by the City Council’s Security area and the promoter” and has also had the participation of “several areas of the City Council’s services that collaborate in the proper development of the event.” The councilor of security concluded by referring to the experience that the municipality has in holding this type of events.
Accommodation
Likewise, in the impact report it is estimated that of the thousands of people who attend from the island of Tenerife, 20% also stay in the south of the island, which adds to the more than 7,000 people who already spend the night in hotel establishments when coming from other latitudes.
These figures highlight the celebration of events of this nature that also boost the economy and generate an economic impact from which multiple Canarian companies also benefit, not only those that directly participate in the organization of the event but other sectors such as hotels, restaurants or car rental companies, which benefit from this type of events that move thousands of people.
The organization of the event recommends that attendees arrive at the venue in good time and find out about access by types of entrance to the venue. It should be noted that the VIP area will open its doors at 4:30 p.m. and the General area, the Stand and the PMR area at 5:00 p.m. Likewise, all the necessary information will be available on the social networks @quevedoentenerife.
