SANTA CRUZ DE TENERIFE, Nov. 6 (EUROPA PRESS) –
Tenerife has held the first meetings with airlines, tour operators and travel agency networks at the World Travel Market (WTM) in London, which is held from November 6 to 9 in the British capital, and has confirmed that in 2024 the Island continues to consolidate its leadership in the British market, where only from April to September there is an increase in places of 2.3% compared to the same period of the previous year, which adds up to 1,155,467 arrival places.
The president of the Cabildo, Rosa Dávila, highlighted “the privileged position of Tenerife in the United Kingdom, a market that is very loyal to the Island and that has discovered the multitude of experiences it offers to the British traveler, whose expectations when visiting the island are greatly exceeded.” positively.” “We are checking how this traveler values, and it is the strategy that we are developing together with the British travel industry, not only to enjoy the sun and the beach, but also the entire differentiated offer that Tenerife offers such as climate, nature, sports, culture or gastronomy,” he added.
The Vice President and Tourism Councilor of the Cabildo, Lope Afonso, highlighted the relevance for Tenerife of being present in a new edition of the WTM, “in a market like the British, the main source of the total number of travelers who spend their holidays on the Island, and a destination that is also the one that receives the largest number of British travelers in the entire Canary Islands, 40% of all those received by the archipelago.
Along these lines, Afonso highlighted, “for the remainder of this year and for the next we will continue to deepen the diversification of the tourism product, improving our positioning as a reference sustainable tourist destination, as well as the positioning in experiences, nature, active tourism, gastronomy and major cultural and sporting events. Aspects that result in greater quality commitment for the destination, and that generate greater spending in the destination and more profitability,” he added.
For her part, the CEO of Tenerife Tourism, Dimple Melwani, stressed the need to continue strengthening actions in the United Kingdom to contribute to this consolidation of leadership in 2024. “Thus, we focus on actions to reach segments such as golf, biking, hiking, etc., which allow travelers to enjoy other experiences throughout the year thanks to the excellent climate we have.” Melwani highlighted that during this year they have collaborated in direct training for travel agents in 2023, which will continue in 2024, and have held personalized meetings with them, such as the Tenerife roadshow in 2023 in cities such as Manchester, Glasgow and London.
“We are also members of AITO, which is the association of independent tour operators in the United Kingdom that covers both luxury and sports and nature agents. And we are also associated with ATTAS and ATN, nature, sports and adventure,” he added. the CEO of the tourism entity.
MORE THAN 60 MEETINGS
The airlines (and their corresponding tour operators) Easyjet, Jet2, British Airways, online agencies such as Lastminute.com or Destinia, TUI, Travelzoo, Amadeus or Bspoke Tours are some of the companies with which the island’s representation will hold meetings, in addition to which will be celebrated with media outlets such as Travel Weekly, Travel Gossip or TTG. In total, about 60.
The presence of the Island in this edition of the WTM is accompanied by an eye-catching promotional action that aims to capture the attention of the end customer and potential traveler to the Island. Thus, with one broadcast per minute during the three days of the fair , a video of Tenerife will be projected on the large-format outdoor screens of two of the city’s busiest shopping centres, Westfield Stratford City Westfield London. It is estimated that the action will impact more than 70,000 people.
