Tenerife received in the first nine months of the year 27,822 more French tourists, 16%, than in the same period of 2022 until reaching a total of 173,888. The balance takes on even greater significance given the fact that around fifteen travel agents, tourism professionals and influencers Gauls have visited the Island in the month of October. The promotion was also carried out originally with the assistance of Salon Pure Spain from Paris where the main representatives of the meetings and conferences (MICE) and leisure sectors from both countries were present. The vice president and advisor of Tourism of the Cabildo of Tenerife, Lope Afonsovalued the data as an example of “the improvement of our positioning in a clearly rising market.”
The French visitors carried out various activities and visits with the help of Turismo de Tenerife, an entity dependent on the Cabildo, to learn about the attractions and news of the destination, as well as enhance its proximity to the French market. Lope Afonso emphasizes two segments “that are of maximum interest for our destination.” On the one hand, the MICE segment and, on the other, large business events and forums. “We also complement the action with the visit to Tenerife of professionals and influencerscapable of being disseminators (prescribers) of the benefits that our destination has.” Lope Afonso insists that the latter is “complete and varied, capable of offering those top-level and quality tourist experiences and services, for a demanding public.” The advisor concluded: “French has revealed itself this year as a growing market, with more than 16% increase in relation to 2022.”
Promotion actions
For her part, the CEO of Tourism of Tenerife, Dimple Melwani, highlighted “the importance of carrying out promotional actions in destinations of this type so that tourism professionals and travel agents in France know them first-hand.” In this sense, Melwani pointed out that “promotion is also carried out at origin, as has been demonstrated with assistance to the “Salon Pure Spain” . The main representatives of the MICE and leisure sector from both countries were present there. Melwani stressed that “the event served to show the suitability of Tenerife as a destination, since it allows companies to find themselves in an idyllic environment to carry out their corporate meetings and business activities.” team building (team building)”.
First edition in France
In line with the Island’s positioning strategy, Tenerife has also been present in this first edition of Salon Pure Spain in Paris, organized by PURE Meetings & Events, in collaboration with Turespaña. It brought together more than 100 exhibitors and about 400 professionals from the sector. The event was held in the Dauphine Pavilion and was dedicated exclusively to the destination Spain. On the day, the Island hosted more than 35 meetings in the MICE field, in which it showed the different advantages that Tenerife offers as a destination for business events. In these meetings, agreements were reached to carry out inspection visits to the Island, as well as the interest that the Island arouses due to the opportunities it offers when organizing professional events and conferences. In relation to the leisure appointment agenda, Tenerife held 30 meetings at the event. The action culminated with the visit of a group of ten travel agents from as many different agencies to Tenerife, all participants in this event, through the Paris Tourist Office, to show them first-hand the island’s experiences and potential.
The ‘goodness’ of Tenerife
Tourism professionals and influencerscoming from Nice, Toulouse, Marseille and Paris, among other cities in the French country, enjoyed the qualities from Tenerife. Goodness that they were able to verify from the visit to the National Park of Teide, whale watching, kayaking or stargazing. During their visit, they discovered the charm of the south of the Island, as well as that of Puerto de la Cruz, Garachico and La Laguna, a UNESCO World Heritage Site. Their stay also included a route through the Anaga Rural Park, with a subsequent experience through local wines at Bodegas Monje. Arrivals from France in the first nine months of 2023 accumulate a total of 173,888 passengers, which represents an increase of 16.1% compared to the same period of the previous year, according to the analysis of the Tourism Research department. from Tenerife. The forecast of regular capacity for the next winter season 2023-2024 from the French market shows the stability of the supply to Tenerife, with a figure that exceeds 126,000 seats.
