Santa Cruz City Councilthrough the Development Society, confirmed yesterday at the municipal plenary session that a total of 39 businesses on La Rosa Street have closed their doors in recent months, affected by the works being carried out in this area of the capital since last July. For this reason, the CEO of the entity, Carmen Pérez, announced that the City Council will promote several measures to support businesses affected by the remodeling work on the aforementioned street.
Pérez explained that “the works on La Rosa Street, due to their magnitude, the type of actions, the characteristics of the area and the duration, are a major challenge for the city, for the commercial fabric of this area and for its residents.” neighbors, so we will promote numerous specific support and promotion actions.”
The mayor, José Manuel Bermúdez, highlighted the commitment of the Capital City Council to the commercial fabric of the city, so that, “just as we support the merchants of Imeldo Serís, now we will do the same with those on La Rosa street, that after completing the works they will see their surroundings improved significantly.”
For her part, Carmen Pérez explained that, “according to the Special Plan for the El Toscal Historical Complex, this area has 76 establishments, including shops, services, hospitality and offices, so it is necessary to adopt all measures to support commerce. affected by the works, from the beginning to the end of the same” and recalled that “the works began on July 17 and are scheduled to last two years divided into 8 phases.”
Regarding the measures that are being studied, the CEO of the Development Society pointed out that “we intend to promote aid through a specific consumption bonus for the businesses on La Rosa Street, where there will be greater advantages in terms of the exchange limit. in the affected establishments and in the City Council’s contribution to the purchase of bonds in this category” and added that “in addition, we will hold periodic meetings between the commercial network, neighborhood associations, contractors, project management and the City Council, to manage any inconveniences that may arise.” emerge during the work.”
Likewise, Pérez announced specific revitalization and promotion actions to support the businesses on this road during the execution of the work and among which the monitoring of the commercial fabric stands out through a permanent census of the establishments in the affected area, which will allow know the impact generated by the work, while providing information to design other actions; installation of information banners to improve customer orientation on the location of businesses; in addition to digital marketing actions with commerce as the protagonist.
In this way, we are working on making short videos for affected merchants in order to promote these establishments, while a specific site will be created on the santacruzescomercio.com website with information on the work, the commercial establishments of the zone.