SANTA CRUZ DE TENERIFE, September 30 (EUROPA PRESS) –
Today, Saturday, the Tenerife Cabildo presented the Tenerife Fashion Strategic Plan 2024-2027, which aims to promote the development of local talent, as well as excellence, design and the internationalization of textile fashion.
The document was presented by the president of the Cabildo, Rosa Dávila, and the Minister of Employment and Education, Efraín Medina, in an event held in Tenerife Espacio de las Artes that brought together 200 professionals from the sector and which was also attended by the Youth counselors. , Serafín Mesa, and Innovation, Juan José Martínez.
Rosa Dávila indicated that through this new strategic plan they want to “raise the quality and sustainability standards of the Tenerife fashion industry, promote local talent and project the Tenerife Moda brand on an international scale.”
“From the first minute we arrived at the Cabildo and even before, we committed to relaunching this sector and we have done so in record time, collecting contributions from the people and groups that make up it. Furthermore, it is an open document that allows those actions to be incorporated that are deemed necessary throughout its development,” Dávila added.
For his part, Efraín Medina thanked the effort made by the Tenerife Moda team to have a document that “will allow us to move forward”, adding that this plan “is essential to consolidate Tenerife’s position as the epicenter of fashion and become a “a benchmark in innovation and sustainability in the industry. Professionalization is the bridge that connects potential with achievement and that is precisely what we want with this new strategic plan.”
The Tenerife Fashion Strategic Plan 2024-2027 is based on three fundamental pillars: excellence in design and production; development of local talent; and sustainability and international projection. From the new Tenerife Moda 2024-2027 program, nine main milestones are proposed to work on in the short and medium term to give it a new impetus, highlighting the different services and support provided to the fashion value chain, as well as all its agents involved.
The milestones in which the plan is structured are Logistics and supply chain, ‘EmprendeModa’, Standards and quality seals, Value enhancement, Marketing, Internationalization, Platforms, Sustainability and Training.
To support the logistics and supply chain of the agents involved in the fashion sector, the Tenerife Moda program can implement a series of key strategies: logistics support platform, efficient distribution network, sustainability in logistics, training and education , export facilitation, technology and automation and evaluation and feedback.
The future development and recovery of a plan such as ‘EmprendeModa’, conceived as the prelude to access to the Tenerife Moda program, involves a series of steps and technical strategies aimed at promoting the incubation and sustainable growth of entrepreneurs and startups in the fashion industry. . These include specialized incubation programs, business training and development, access to financial resources, design and prototyping support, promotion and marketing, collaboration with local industry, rigorous evaluation and selection, and monitoring and measurement of results.
Tenerife Moda must consolidate itself as a nationally and internationally recognizable brand, and to do so it must stand out for its principles and values, as well as develop a strategy and specific actions to enhance its value. In this section we find aspects such as certification of origin, sustainability and ecological labeling, Tenerife Moda brand, education and awareness, and communication and marketing.
To enhance the Tenerife Moda brand it is essential to focus on the quality of photography and the visual presentation of fashion products. This involves using high-resolution equipment, professional models and proper styling to capture the details and versatility of the collections. In addition, the visual identity must be solid and coherent, with a graphic design that conveys creativity and innovation in printed and digital promotional materials.
The keys to supporting the marketing of the agents involved in the Tenerife Moda program involve various strategies such as market segmentation and strategies, diversification of distribution channels, e-commerce strategies, quality assurance and sustainability, education and training and strategic collaborations. .
Presence at fashion fairs is of strategic importance for the fashion sector within the Tenerife Moda program. This section includes access to markets and potential clients, showing new collections, networking and collaborations, brand visibility, market techniques and analysis, negotiation and marketing, real-time feedback and internationalization.
We must adopt new trends in the world of fashion in terms of sales forms and platforms, addressing both physical and digital ones. Thus, e-commerce and digital sales platforms, physical stores and shopping experience, sustainability and transparency, multi-channel experiences and personalization and data will be promoted.
The fashion industry faces numerous sustainability challenges and it is essential to address them to achieve sustainable development goals and move towards a circular economy. In this section, emphasis will be placed on avoiding excessive consumption and waste, using sustainable materials, responsible production, transportation and carbon footprint, education and awareness, circular economy, technological innovation, regulatory pressure, transparency and labeling, and global collaboration.
Training in the fashion industry faces several key challenges due to the changing and competitive nature of this sector. It is necessary to be aware of the rapid evolution of trends and address aspects such as sustainability, digitalization, globalization, diversity and inclusion, ethics and social responsibility, fierce competition, rapid production cycles, technological challenges and changes in business models.
Another important aspect of the Tenerife Moda 2024-2027 Strategic Plan is communication, whose main objective is to develop a comprehensive communication strategy that promotes sustainable fashion and positions Tenerife Moda as a benchmark in the industry. This section includes the situation analysis (internal and external), communication objectives, communication strategy, dissemination plan, evaluation and measurement, and innovation and communication.
Within communication is work in traditional media and social networks. The actions in classic media (written press, radio, television, digital press, specialized press and attendance at fairs) aim to amplify the visibility of Tenerife Moda on multiple channels and reach a diverse audience.
For its part, the social media strategy aims to increase the visibility of Tenerife Moda, promote sustainable fashion and attract a national and international audience interested in fashion and sustainability.
Finally, an evaluation is carried out in accordance with the system established by the Tenerife Fashion program, which is based on the objectives and goals set. This system includes specific objectives, evaluation indicators and associated goals to measure the progress and success of the program.