SANTA CRUZ DE TENERIFE, September 25 (EUROPA PRESS) –
The Cabildo, through Tenerife Tourism, has brought together about twenty travel agents and representatives of tour operators from the United States, who are visiting the Island during the month of September to learn about the tourist offer and news of the destination, which will allow it to enhance its promotion in the US market.
The vice president and advisor of Tourism of the Cabildo, Lope Afonso, pointed out that Tenerife “continues working to improve its positioning in the North American market, knowing first-hand our destination, and having the possibility of being able to have an airline permanently available directly, which would mean making the definitive leap to having the United States and Canada as major source markets.”
The CEO of Tourism of Tenerife, Dimple Melwani, stressed the positive results that the actions in the US are obtaining to achieve a better positioning of the Island. Melwani added that this is reflected in the commitment that the Cabildo makes “so that tour operators and American travel agents learn about the benefits of our tourist destination firsthand, and thus contribute to making the island known in a potential market like this one.
The tour operators and travel agents visiting Tenerife, who will carry out different activities during their stay, are Travel 100 Group, Travel Leaders Network, Andavo Travel, Boundless Journeys, General Wholesaler Travel & Tours, Express Travel, Safe Travels, Belle Meade Vacations and Tzell Travel Group Llc., as well as the management team of Naviera Azamara together with Calypso Tours.
Several of the organized trips have been generated after making prior contacts with Tenerife through workshops and roadshows developed in the United States, which consolidates the effectiveness of this type of activities to make the island known to professionals in origin. In the case of Naviera Azamara, it seeks to convey the importance of the destination’s attractions such as gastronomy, culture, heritage and nature, so that they can expand their excursion programs to their clients.
Among the scheduled activities and visits are the Teide National Park and the Anaga Rural Park, whale watching, visiting a section of the Cueva del Viento or visiting the corners of Garachico and La Laguna, a UNESCO World Heritage Site. , among other. North American tourism professionals have also been able to see the island’s architectural examples, such as the Auditorium of Tenerife or the International Center for Fairs and Congresses of Santa Cruz de Tenerife, with the aim of promoting the holding of business events among their clients. or corporate, such as conferences, conventions, congresses or trade fairs.
The visit of these travel agents and representatives of tour operators to Tenerife joins that of half a dozen American journalists, belonging to media such as USA Today, Esquire or Wine Enthusiast, who at the beginning of September and for a week have been able to discover the attractions of the destination with the aim of making them known to potential travelers through their publications.