80.5% of tourism registered in accommodation establishments in Tenerife (hotels and apartments) in the first six months of the year came from abroad. The total of 2,034,148 people represents 15.8% more than in 2022. The remaining 19.5% of travelers were national tourists, with 491,465 staying, 9.9% higher than the previous year. Record figures, even above the historical mark of 2017 – 2,777,659–, in which British visitors, faithful to their traditional destination, contribute decisively. In contrast, German and Nordic, other classics for the island sector, show a certain downward trend.
They come more, but they are less time, 6.22 days on average, and with an expense of 108 euros, above previous figures, but with upward regulatory factors such as omnipresent inflation. In June, the last month analyzed, 433,518 tourists stayed in Tenerife, 13.5% more than the previous year and a 6.7% increase compared to 2019, before the covid-19 pandemic. This is an x-ray of the main issuing markets of the 27 countries connected to the Island. The base is the data from the report issued by the Tenerife Tourism research department.
United Kingdom. British tourism accumulated a total of 922,343 travelers in accommodation establishments on the Island during the semester, a figure 18.7% higher than that registered a year earlier. In addition, it exceeds all the months of 2023, the numbers of 2022, as well as those of 2019. Air growth in this market is similar, with a cumulative increase of 18.4% in passenger arrivals from the United Kingdom.
Germany. The German market accumulates 215,680 travelers, 16.8% more than a year ago, although it is still below the figures prior to the pandemic (-13.8%). The increase in passenger arrivals from Germany evolves along the same lines, increasing by 23.5% in the first half, the growth being more pronounced than that registered in accommodation establishments in Tenerife.
Nordic countries. With regard to the Nordic markets, Danish tourism, with 42,436 travelers, registers 28.8% more in these six months than in the same period of 2022, and remains 7.6% lower than the figures for 2019 Finland registers 35,762 lodged, 33.3% more than in 2022, but 23.5% less than in 2019. Norway, with 26,348 tourists, shows the spectacular figure of 61.7% higher than 2022 – it probably has to see with the suspension and subsequent recovery of the Air Norwegian bases–, although 23% lower than the 2019 figure. And, finally, Sweden registers 38,767 hotel and apartment users, almost 49.3% more than in 2022 , and 33% less than in 2019. All these markets increase the number of passenger arrivals in the first six months of 2023. A novelty is Icelandic tourism that accumulates in the first six months the entry of 28,869 travelers, a 10.5 % more than in 2022 and doubling the figure for 2019. Passenger arrivals from this country also grew by 16.5%.
USA and Russia. The incipient US market accumulates 16,171 travelers, 26.9% more than in 2022 and 80.5% higher than 2019. Passenger traffic was reactivated in June with the resumption of direct operations by United Airlines, which meant the arrival of 1,472 passengers that month. Canadian tourism is also growing, reaching 3,060 travelers in these six months, 65.4% more than in 2022 and 68.1% higher than 2019. On the other hand, the Russian market decreases, something logical as a result of the war in Ukraine, with 4,773 travelers, 22.1% higher than the previous year. Despite the lack of connectivity, Russian tourism accesses the Island through other airports.
France. The French market registered 111,293 travelers in establishments with a 17% increase compared to the same period of the previous year. It also exceeded the pre-pandemic figures (+31.2%). Passenger arrivals from France rose 17.4%, in line with the increase in accommodation.
Belgium and the Netherlands. The Belgian market, with 70,166 tourists, is an exception in this positive outlook. Decreased 1.4% compared to the previous year. This, despite the fact that in May the figure increased by 21.2%, after three consecutive months of falls. Compared to 2019, it rises 6.1%. Accumulating arrivals to June increased 3.5%. Dutch tourism, for its part, follows similar parameters. It has accumulated 76,297 visitors in these six months, 13.6% less than the records of 2022, although in figures higher than those prior to the pandemic (+15.2%). This market has fallen since the last quarter of 2022. Arrivals from the Netherlands in the 6 months of 2023 also decreased by 4.4%.
Italy. Italian tourism accumulates 76,849 travelers, 8.7% higher than a year earlier and 20.8% over 2019. Despite the good results for the semester, this market has chained two months of decline in travelers in hotels and apartments. Passenger traffic increases by 9.2% in the accumulated and arrivals seem to stabilize compared to 2022.
Switzerland and Austria. Swiss tourism accumulates 23,472 travelers in the first half of the year. Its entry into hotels and apartments increased by 21.4% compared to the previous period. This market also stands at figures 30% higher than those registered before the pandemic.
Austrian tourism, with 13,767 registered, accumulates an increase of 15.9% compared to the figures registered in 2022. It improves by +2.3% those of 2019. Passenger traffic from this market accumulates a growth of 29% compared to to the previous year.
Lithuania. The rising market of Lithuania, with 13,072 tourists, rose 2.2% compared to 2022. In June it returned to positive figures after chaining three months of decline. In the comparison with 2019 the increase reaches 175%. However, the arrival of passengers accumulated a fall of 22.4% in the semester with the stoppage of direct traffic in May. These Lithuanian tourists arrived in Tenerife in June through other stopover airports.
Other markets. Irish travelers checking into hotels and apartments, 73,690, grew by 8.6% over the previous year to also exceed the previous figures for the pandemic (+37.7%). Passengers from the country of clover increased by almost 17% in this cumulative period. Tourism from the Czech Republic reached 14,100 travelers, 6.4% more than in 2022 and triple the record in 2019. However, passenger arrivals fell by 15.8%. The Polish market, for its part, accumulates 51,592 travelers, a figure 19.4% higher than that of a year ago and more than double the pre-pandemic figure. Arrivals from Poland increased by 10.9% accumulated to June. As for the 16,368 Romanian travelers, they represent 23.4% more in comparison with the previous year and almost triple that of the pre-pandemic. The number of passengers from Romania grew by 4.1% accumulated in the semester. Finally, Portuguese tourism has risen since the end of 2021 and in the first six months of 2023 it accumulated 10,028 travelers, almost 40% more than in 2022 and double that of 2019. Portuguese passenger arrivals have grown by 21.4% .
Tenerife opens new markets with powerful niches to work for the tourism sector. But, as of today and until the medium term, the hope is the usual flow of visitors with the same location: the British and the United Kingdom.
4.4 million seats in winter
Inflation and rise in interest rates that may affect consumption when it comes to attracting tourists to travel. These are two threats that loom over the insular sector ahead of the winter season. The forecasts for air seats for the current summer are 5.4 million, 5.5% more than in 2022 and 8.2% higher than in 2019. If the trend continues, summer 2023 will practically equal the records of national places prior to the pandemic. The international ones would rise by 17.4%. For winter 23-24, with the forecast subject to change, the offer exceeds 4.4 million air seats, 7.5% more than the previous winter, a very positive figure, since in 2022 they already increased by 17.4 %. The offer would reach 31.3% more than in the winter before the pandemic. The international specifically would be 12.9% more than in 2022 with almost 2.7 million seats. | JDM
