Tenerife leads tourism in Canary Islands with a record growth rate in terms of the number of visitors staying during the first six months of the year. This is reflected both in the data from the report of the Tenerife Tourism Research Department and in the balance, already closed, for July of the Hotel and Non-Hotel Association of the province (Ashotel). The Island is only 252,045 tourists away from equaling or exceeding the highest record in history in a month of June, that of 2017. Then there were 2,777,659 and now, 2,525,613. This figure represents 14.6% more than during the same period the previous year.
Overnight stays, almost 16.5 million, accumulated an interannual increase of 14.8%, and the average stay, located at 6.53 days, remained stable (+0.01). Ashotel shows his “satisfaction” while the vice president of the Cabildo and Minister of Tourism, Lope Afonso, assesses that “the numbers point to an excellent summer season in terms of quantity and profitability.” Compared to 2019, the pre-pandemic year, the balance up to June exceeds the indicators for travelers who entered (6.8%), overnight stays (0.05%) and occupancy (5%).
The average occupancy in the analyzed period amounted to 72.6%, compared to 64.9% in the same month of 2022. The hotel business reached 78% to grow by almost 14%, while the non-hotel business reached the figure of 59.3% (+8.2%).
Last minute
Hoteliers in the province close July with an occupancy rate of 84.2%, three points more than last year. In Tenerife it reaches almost 85%. This figure already incorporates July, while the Tenerife Tourism report closes in June, which determines a rate of 78% in hotels and 57.2% in apartments. Ashotel provides the relevant data on the growth of the last-minute effect, since the real figure grew by 16 points over that of reservations for the summer advanced to mid-June. The employers carried out a survey between July 31 and August 3 (yesterday) through its Tourism Competitiveness and Sustainable Development Observatory to obtain these results. By areas, establishments in the South closed with an average of 86.8% (two points more than in 2022), those in the North reached 77.9% (9 increases) and those in the Metropolitan Area, 65.3%. (one above).
6.53
Days of average stay
The average stay of tourists stayed at 6.53 days, just 0.01% more than in 2022 and -0.53 if the year 2019 is taken as a reference.
839
Millions of euros
Turismo de Tenerife calculates the accommodation income for hotels and apartments on the island at 839 million euros accumulated from January to June.
108.6
euro
The average rate per room stands at 108.6 euros, an increase of 5.1% compared to last year and 24% more than the records of 2019.
Satisfaction
Ashotel receives these data with “satisfaction” because “the expectations of the beginning of the summer have been exceeded.” They focus on changing habits when making reservations since the pandemic period. In this sense, they emphasize a behavior with “very last minute” purchases. They emphasize in Ashotel that, “despite inflation, which has greatly affected operating costs, the desire to travel is maintained after the hard years.” They conclude; “Tourists maintain spending, even if they reduce their average stay somewhat.”
Stability
Stability is the main characteristic in that medium room with a slight decrease. Hotels exceed all the 2019 indicators, with the exception of this one, which remains 0.50 points below. On the contrary, the apartments maintain lower levels in the complete list of the parameters analysed. Compared to other islands, Tenerife presents a worse dynamism in the recovery of the days that visitors spend here. Although positive in the year-on-year comparison, it has a more moderate growth than the rest. Perhaps it is the only less positive data in the balance of these first six months.
Trend
In June, the last month analyzed by Turismo de Tenerife, 433,518 travelers stayed on the island, 13.5% more than in the same period of 2022. In relation to 2019, the figure increases by 6.7%. Growth in hotels and apartments has even been higher than air traffic, which rose 7.4% and 3.8%, respectively. Overnight stays, 2,696,160, grew 9.8% over last year, although they fell 1.6% compared to June 2019. 83.5% of overnight stays in the month were generated by residents abroad and the The remaining 16.5%, in Spain. The average stay, 6.22 days, decreased by 0.21 (2022) and 0.53 (2019). Occupancy stood at 72%. Above both references in 9.7% and 2.5%,
Cost effectiveness
Accommodation income from hotels and apartments in Tenerife is quantified at 839 million euros from January to June 2023, a figure that is 145 million more than in the same period of the previous year (+20.9%). It also exceeds that of 2019 (+20.1%), which translates into 140 million more than in 2019. The ADR (rate per occupied room) stands, on average, at 108.6 euros for all hotel establishments and apartments (+5.1% and +24% over 2022 and 2019, respectively).
Encouraging
“Tenerife underpins its tourism recovery after the pandemic with some really encouraging June data,” says the island’s Tourism Minister, Lope Afonso. He highlights that more than 430,000 travelers registered in the establishments, and highlights the 6% increase in relation to the year before the pandemic. He details the growth of accommodation on the Island, another factor that he adds. In general, Afonso points out, “Tenerife remains and is consolidated as the leading island in the Canary Islands, in terms of the number of registered tourists.” He emphasizes that “40% of the travelers who arrived last month in the Archipelago are touched and this launches the perspectives of the summer in relation to other destinations.” He acknowledges that “overnight stays contracted, around one and a half points, in addition to the average days of stay decreasing slightly, 0.21%.” The 72% occupancy in June, “which is not the best summer month and with the same scheme of overnight stays,” he points out, “is indicative of a summer with many tourists staying and a growing expense to maintain the percentage of profitability of destiny”. He concludes: “This is a solid summer season for the tourism sector with the Tenerife brand at its core.”
