fried chicken restaurant chain Kentucky Fried Chicken (KFC) has inaugurated its establishment in The lagoonTenerife, using a custom plane of the company canaryfly that flies over the area of the new restaurant.
The brand decided to take advantage of the strategic location of the premises, located next to the Tenerife North Airport, to publicize the opening of its new restaurant. To do this, they made the presentation during one of the busiest internal flights in the area, an event that managed to capture the public’s attention and generate expectation.
In order to attract citizens and mark the location of its new establishment, the brand decided to transfer its iconic logo to an innovative communication support. This eye-catching design bears the legend “This way KFC”, allowing passers-by to easily identify the exact location of the restaurant.
During the month of August, KFC has designed an original campaign to direct the canaries to the new location: A personalized KFC plane will carry out a daily route that will connect some of the islands of the Archipelago, such as Lanzarote, La Palma, Fuerteventura and El Hierro, with Tenerife North Airport.
The new premises have an outdoor area
The newly opened restaurant in the municipality of La Laguna, specifically on Avenida de la Candelaria, has a spacious 280 m2 interior, offering space to accommodate 72 people.
In addition, for those who prefer to enjoy the outdoors, the establishment has a large outdoor area with a charming 200 m2 terrace, with the capacity to seat 102 diners.
With this combination of environments, the restaurant offers its customers a cozy experience both indoors and outdoors, adapting to the preferences of each visitor.
KFC continues to strengthen its presence in Tenerife, reaching a total of six restaurants and 12 stores throughout the Archipelago. The brand has demonstrated its commitment to the Island, contributing to economic growth by generating 30 new jobs in the city.
Prize for those who manage to capture the plane
To celebrate the opening of the new KFC restaurant in La Laguna, the brand has launched a promotion throughout the month. Those who manage to take a photo of the personalized plane flying over the Island will receive a prize: two free chicken strips. Once the image is obtained, they only have to present it at the restaurant to enjoy the gift.
In addition, travelers who fly on KFC’s customized plane will have a special opportunity. They will be able to exchange their boarding pass at the new restaurant on the Island to receive a hamburger “The Sobrada” completely free, allowing them to savor a unique and memorable experience during their visit.
