The Tenerife Consumer Bonds campaign, launched by the Island Council, comes to an end today, the last day to exchange the purchased titles. As confirmed by the Cabildo at the end of May, the 37,500 bonds put up for sale were sold out in just ten days. These numbers mean that sales worth more than 750,000 euros have been generated in local shops, catering establishments and personal businesses throughout the island. In total, 345 establishments from about twenty municipalities have joined this initiative that ends today.
From May 8, the first day of the campaign, to May 31, around 95.5% of these bonds had been exchanged, while the remaining 5% had to be paid until today, June 11.
In total, 5,489 people have purchased one or more vouchers, which represents a new participation record compared to previous editions. Each voucher has a value of 20 euros, of which the Cabildo contributes half and the other 50% is borne by the consumer
From the Cabildo it is highlighted that both the volume of sales and the number of people who have purchased vouchers have continued to grow compared to the first campaigns, which, according to the Island Corporation, demonstrates the effectiveness of this type of initiative to encourage sales. purchases and contribute to decentralizing them from the areas with the greatest commercial flow.
Zones
With the objective of benefiting the greatest number of municipalities, some parameters were established to exchange the bonds, so that 34% were concentrated in the largest municipalities (Santa Cruz, La Laguna, Puerto de la Cruz, Arona, Adeje) and the another 66% in the rest of the island.
According to the data that is collected on the campaign’s own website (bonotenerife.es), in that first area with the largest municipalities, practically all of the vouchers have been exchanged, only appearing as pending exchange in the amount of 1, 01 euro. It is in zone two, that of the rest of the municipalities, in which yesterday there were still more than 7,000 euros to be exchanged.
The vouchers have been designed in a wallet format, allowing the consumer to freely distribute the amount of the vouchers they want to use in each establishment, until their balance or the established limit per trade is exhausted.
