The Gastronomic Show of the Canary Islands GastroCanarias It has been successfully completed this yearwhen registering record figures for second consecutive Year. The trade showwhich celebrated its eighth edition last week, grew in exhibitors, visitors and had a great impact on social networksthe organizers pointed out yesterday in a statement.
In addition, it added new regional competitions with which to promote local talent and offered a program with more than 300 activities between training workshops, presentations, masterclass and presentations of products and services for hotels and restaurants.
GastroCanarias attracted to the Fairground of Tenerifefrom 23 to 25 May, to 20,300 businessmen, entrepreneurs and kitchen, dining room and purchasing managers from hotels, bars and restaurants on the Islands. This number of attendees represents an increase of 20% compared to the data from 2019 and is ten percentage points higher than the data from the 2022 Show.
The 30 hours of live broadcasts that took place during the show, plus extensive coverage on social networks, allowed the audience to multiply. The streaming content was followed by 3,912 YouTube users and organically reached 126,000 Facebook users, 438,000 Instagram users and 26,500 Twitter users. The networks generated many thousands of interactions and made it possible to transcend borders, opening a door to GastroCanarias that aroused interest throughout the national territory, Italy, Mexico, the United States, the United Kingdom and Argentina.
Organized jointly by the Fair Institution and the company Interideas, GastroCanarias launched a new exhibition area in the building designed by Santiago Calatrava from the capital of Tenerife. This made it possible to house 251 stands, 15% more than in 2022, in which 93 companies and institutions from the regional, insular and local spheres participated.
In total, GastroCanarias occupied 14,000 square meters bringing together leading companies and small producers from the meat and fish sector, dairy products, beverages, confectionery, ice cream, Mediterranean and world cuisine raw materials, frozen foods, kitchenware, grills, air conditioning, textiles, hydroponic cultivation, cleaning, household equipment and professional for kitchens, single-use sustainable material, artificial intelligence and all kinds of foodtech solutions to optimize the management of an establishment.
He public of GastroCanarias Not only was he able to discover innovative products and meet new suppliers with whom to evolve and be inspired, but he also enjoyed a program with more than 300 activities carried out in the different stages, classrooms and stands of the Fairgrounds. Characterized by the diversity of content, they were led by producers, chefs, pastry chefs, bartenders and specialized journalists from all over the national territory and from each of the Islands.
In this it deserves special mention the contribution of the institutionswho turned to promote local products, and professionals and entrepreneurs who shared their experiences and knowledge.
He Government of the Canary Islands He carried out this work through the public company Gestión del Medio Rural (GMR). they did the same the councils from Tenerife, Gran Canaria, La Palma, La Gomera, El Hierro and Fuerteventurawhich this year was the Guest Island, in addition to different consistories, especially that of Santa Cruz de Tenerife, which acted as host through the Development Society.
The hall offered more than 300 activities on the stages of the Fairground
The Hall featured the already traditional GastroCanarias-Hecansa Classroom, which developed a program aimed at cooking students. In addition, for the first time, the Hoteles Escuela de Canarias (Hecansa) and the organizers of this culinary event reached an agreement that made it possible for 12 students from the center of Santa Cruz de Tenerife to do internships during the three days of the Show together with the technical team. , led by chef Braulio Simancas, who coordinated the cooking championships held on the Cabildo de Tenerife stage.
In parallel, after the great reception it received last year, the Makro Classroom once again brought together great chefs and cooks in 18 workshops designed for bar and restaurant professionals. The attendees shared sessions, among others, with the media chef Carlos Maldonadowinner of Masterchef 3 and recognized with a Michelin star at his Raíces restaurant.
They also shone with Red Guide stars German Carrizo (Iron), julen baz (Garena), Christopher Munoz (Ambivium) and the Bib Gourmand Michelin Jennise Ferrari (What Milk), Teresa Gutierrez (Saffron) and alberto gonzalez margallo (San Sebastián 57), which encouraged local chefs to innovate in their menus, improve their prices and be inspired by their experiences.
As Guest Island, Fuerteventura opened the Heineken stage program with a presentation – showcooking by chefs Jorge Carballeira and Blas Rodríguez, both from the Fuergourmet Association, accompanied by the gastronomic advisor of the Cabildo Majorero María Trujillo.
One of the pillars of the contents of the Gastronomic Show were the 12 major championships, seven in the cooking modality and five in drinks, in which 130 chefs, pastry chefs and bartenders from the Islands participated.
As a novelty, the 1st Absolute Canary Islands Tapas Championship – Big prize GastroCanarias Makro. This popular appetizer, which has become a hallmark of gastronomy, is becoming more and more popular in our region. As for drinks, this edition premiered the Canary Islands Classic Non-Alcoholic Cocktail Championship – Royal Bliss Grand Prix. This type of cocktail bar maintains the classic essence in its preparations and presentations, offering a version of the classic cocktail bar that is ideal for getting out of the routine and enjoying something new at any time and situation.
GastroCanarias hosted its first tapas contest
In addition, stage Council of Tenerife this year wore a completely renewed appearance with the new kitchen modules exclusively designed by the Chafiras company and equipped with Whirlpool appliances. They promoted this event as main sponsors of Cajasiete and Heineken and were global suppliers of the El Corte Inglés Gastronomic Hall, Hoalve, Sammic, Surpan, the Gran Lubina Atlántica Aquanaria, the mixers Royal Bliss, MG Canarias and the Hotel Mencey.
The eighth edition of the GastroCanarias Gastronomic Fair of the Canary Islands 2023 was promoted and organized jointly by the Tenerife Fair Institution (IFTSAU) and the company Interideas, through its GastroCanarias platform, and had the institutional sponsorship of the Tenerife Island Council, the Government of the Canary Islands and the Santa Cruz de Tenerife Town Hall.
