SANTA CRUZ DE TENERIFE, May 27. (EUROPE PRESS) –
The Cabildo de La Palma, through the Ministry of Crafts, has organized the Seminars for the Professionalization of Applied Crafts by Diazar Atelier, which will take place at the Insular School of Crafts of La Palma, in Villa de Mazo, from 12 to June 16.
The Conference is aimed at artisans and artisans on the island of La Palma, who can register through the following link: https://forms.gle/tywCp6264tKytQid9. A budget of 14,921.69 euros has been allocated to develop this project.
The main objective to continue with these conferences is to offer tools, experiences and knowledge to artisans so that they can assess alternative applications of their techniques that allow them to improve their position in the commercial field, without losing the essence of their craft.
The conferences will be developed through didactic formative talks and through ‘brainstorming’ dynamics, debates and exposition of success stories. Likewise, it will have the participation of experts in different subjects applied to the theme and analysis of their success stories such as Oswaldo Machín in bridal textiles, Carmen Díaz in jewelry and decoration, Santi Carballo in leather goods and Cristo Velázquez in accessories. In addition, training sessions will be given on the preparation of collection dossiers and digital tools for social networks.
Specialists in their fields and trades from Tenerife, Gran Canaria and Lanzarote will allow attendees to get closer to the business and commercial reality of their protagonists, with a complete program of direct conversation interventions.
After the opening of the conference, the firm Diazar Atelier will be in charge of opening this meeting with an introduction to ‘Craftsmanship, its origins, concept and current application’ to expose its experience in the inclusion of elements of the artisan legacy of La Palma in its collections. annual. Next, the communication specialist and co-founder of Isla Influencia, Álvaro Hernández, will delve into the opportunities offered by ‘The power of social networks’ as a tool for the communication and sale of high value-added products such as crafts.
The second day is scheduled to have interventions by Carmen Díaz from Tenerife, an artisan and innovator in Canarian openwork, with her ‘Contemporary openwork’, and Oswaldo Machín, a designer from Lanzarote who will talk to us about ‘The added value of craftsmanship in design women’s textiles’, through its collections.
The third day will feature Cristo Velázquez from Tenerife, creative director of the firm Tempus, to talk to us about the importance of craftsmanship in his men’s accessories. Next, there will be a discussion with Santi Carballo, a Gran Canarian artisan in the leather goods trade, with whom we will have the opportunity to talk and consult about his extensive experience in the craft sector.
The fourth day is dedicated to the ‘Introduction to the legal framework of crafts as an economic activity’, by the tax advisor and accountant Aday Díaz, from the island of La Palma, with the aim of resolving doubts and recommendations on the matter. Next, Jonathan Díaz will talk about ‘Planning and creating collections’ in order to offer a global vision of the path between the creative and commercial processes.
The fifth day concludes the conference with Jonathan Díaz with the contents of ‘The professional dossier as a letter of introduction’. Finally, the Minister of Crafts, Susana Machín, will close the event.
The Conference on the Professionalization of Applied Crafts will take place at the Insular School of Crafts of La Palma, in Villa de Mazo, from June 12 to 16, and is aimed at artisans from the island of La Palma, who may register through from the following link: https://forms.gle/tywCp6264tKytQid9. A budget of 14,921.69 euros has been allocated to develop this project.