The city of La Laguna will be present at the ILTM tourism fair in sao paulo (Brazil), which takes place from May 9 to 12. This event is one of the luxury markets Most important in the worldand La Laguna participates together with the group of cities Heritage of Humanity of Spain.
The city’s participation in this fair is part of the Annual Tourism Action Plan, as explained by the city council in a statement. The objective is to establish links between suppliers, agents and tour operators both in Brazil and in Latin America in general.
The purpose of this initiative is to attract a tourist segment linked to luxury to La Laguna, in which Spain is one of the main destinations. Tourists in this segment are attracted by culture, history and gastronomy. During the first months of 2023, La Laguna received a total of 122,216 Brazilian tourists, according to data from the National Institute of Statistics (INE).
This upward trend in the arrival of Brazilian tourists is very positive after the drop suffered due to the COVID-19 pandemic. The group of World Heritage cities seeks to recover this flow of visitors through its participation in this fair, as well as in another of similar characteristics that will take place in the city of Singapore, in the Asia Pacific region, from 19 to June 22.
