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Aqualia promotes responsible consumption in Puerto de la Cruz with the ‘I am Aguahorrador’ campaign

March 21, 2023
in El Dia
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Aqualia promotes responsible consumption in Puerto de la Cruz with the ‘I am Aguahorrador’ campaign
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Aqualia promotes responsible consumption in Puerto de la Cruz with the ‘I am Aguahorrador’ campaign

He Town Hall of Puerto de la Cruz and Aqualiathe company responsible for the management of the municipal water service, presented this Tuesday, March 21, 2023, a new campaign to promote responsible water consumption, under the motto I am Watersaver. This is “the first of many initiatives with which Aqualia and the tourist city They aim to make the population aware of the importance of adopting simple daily habits that have a positive impact on the environment and contribute to achieving the United Nations Sustainable Development Goals (SDGs)».

The company recalls that “in Spain More and more episodes of lack of water are being suffered in certain areas, even in territories that until now were considered humid. The objective is now focused on improving efficiency and, consequently, sustainability in water management. For this, the development and improvement of water technologies is essential. In this line, the City Council of Puerto de la Cruz and Aqualia have presented this new initiative, on the occasion of the world water day, which is celebrated today. With the message “use public showers and footbaths wisely”, the campaign I am Watersaver It intends to establish a control of the water supply in the main bathing areas of the Porto coast.

In the presentation ceremony, which took place in the environment of San Telmo beachmembers of the Puerto Rican government team have been present, including the mayor, Marco Gonzalezand the Councilor for Community Well-being, Educational Action and Healthy Practices, Flora Pereraand by the company Aqualia, Braulio Dominguez and Federico Mendozaproduction manager and service manager respectively.

Small and large scale measures

«The great challenge is climate change and its impact on the integral water cycle in our islands subjected to increasingly significant water stress and where, therefore, we must have sustained planning. For this reason, it is necessary to take measures, on a small and large scale, to reverse the current situation,” stressed the mayor of Porto, Marco Gonzalez.

The first of the actions of this campaign consists of regulating the water supply in the showers and footbaths of the bathing areas of San Telmo, Playa Jardín and Punta Brava, but the idea is to extend it to the entire coast of Porto, with the consequent saving of water and care for the environment. This will be possible by installing solenoid valves with time controllers. The initial hours will be from 8:00 a.m. to 9:00 p.m., in the summer season, and from 8:00 a.m. to 7:00 p.m. the rest of the year. The company emphasizes that they will always be open to providing this service after hours, “if required by any special circumstance.”

Public-private collaboration

This new initiative between the Porto government team (PSOE-ACP) and Aqualia reinforces “the close public-private collaboration that shows that it is being a very valuable tool for efficient management. Water is key to human well-being and can only become a renewable and sustainable resource if it is well managed”, according to the councilor responsible for Community Well-being, Flora Perera.

The participants in the presentation of the Aqualia campaign show shirts with the motto


In the words of Federico Mendoza, head of the company’s service, “on the one hand, the consumption of the different tanks in the municipality and its sectors are controlled daily in the data monitoring center, being able to detect in the first instance and very quickly any anomaly in consumption in network”. In addition, the company “weekly night work is scheduled to review this type of incident and to locate and repair leaks in the network. Once the incident is located, a work report is immediately generated in Aqualia Work Ordersa tool for the daily work of the company, both for maintenance actions and for incidents, in order to confirm what the sensors of the area meters had registered, this work order reaching the morning shift staff that performs its repair.

Puerto de la Cruz has a hydraulic performance of more than 83% when the national average is 77%

In the case of bathing areas, numerous incidents have been detected that could be avoided by installing solenoid valves with time controllers, eliminating incidents at times when these services are not used, thus avoiding possible nocturnal water losses. “After reaching an agreement with Puerto de la Cruz Town Hall It has been decided to implement this first action, aimed at the efficient management of the resource and thanks to this in Cross port we have a hydraulic performance of over 83% when the national average is 77%”, details Aqualia.

For Braulio Dominguez, «the efficient management of water is gaining more and more importance on the international agenda. In this scenario, companies specialized in the management of the integral water cycle play a key role, since we are technically qualified to help administrations, in this case the Puerto de la Cruz Town Hallwith which we have a long and close history of public-private collaboration, to face challenges in terms of sustainability and to develop innovation initiatives to put water resources at the forefront of sustainability and health care human”.

One of the posters installed by Aqualia in the showers of San Telmo The day




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