The digital manager Maarlab, begins the year with a strong footing in terms of connectivity by acquiring, for the first time, plane seats for the hoteliers themselves, who will be able to offer their clients flight + hotel packages through their oceanbooking solution. The purchase of these seats has been made directly from the airlines Icelandair and Aer Lingus, which guarantees the arrival of Icelanders and Irishmen to Tenerife in the coming months.
Founded in 2022, Maarlab is a digital manager specialized in tourism marketing and innovation born in Tenerife to create solutions that increase the power of hotels in the travel industry, until now dominated by the large tour operators in the Canary Islands destination. One of these first solutions, oceanbooking, arises with the idea of facilitating the direct sales capacity of hoteliers, allowing them to sell hotel + flight packages from their own website, without intermediaries or commissions, with the option of deferred payment and personalized treatment.
This is a historic milestone in the tourism industry in the Canary Islands, this being the first time that a Canarian company has acquired flights that guarantee affordable connectivity for hotels in Tenerife, allowing hoteliers to have ascendancy in connectivity at the origin, a task pending for decades and that gives a return to concepts such as destination autonomy.
One of its first steps has been the purchase of 1,000 plane seats, acquired directly from Icelandair and Aer Lingus to connect Dublin and Reykjavik with Tenerife between Easter and January 2024. They include checked luggage of 20 kilos for stays of 8 days, with schedules that make it possible to optimize vacation days and stays in some of the best hotel chains in the Canary Islands: GF Hotels, Luxury Hotels, Sand and Sea Hotels and Spring Hotels.
