SANTA CRUZ DE TENERIFE, March 7 (EUROPA PRESS) –
Within the framework of the Berlin ITB, the Cabildo de Tenerife has launched a promotional action at the Mall of Berlin shopping centre, which receives 60,000 daily visitors, to publicize the island’s trails among the German population.
The insular director of Tourism, Laura Castro, indicated that “for three days a cube-shaped structure will allow the public to virtually travel three trails, located in the rural parks of Anaga and Teno, as well as in the Teide National Park.” .
Laura Castro explained that the three tours have been recorded with a video camera and added that at the same time generic images of Tenerife will be projected on the outer walls of the cube while the user walks on a tape, in order to achieve a totally immersive”.
This promotional action is carried out in parallel to the ITB fair in Berlin, which opened its doors today, “and in which we have already been able to hold the first meetings with tour operators and agencies, who have conveyed their good forecasts for this year, both in anticipation of seats and travelers”, highlighted Castro.
“Throughout this day we have tried to show the richness and diversity of our destination’s offer through our annual leisure, culture and sports program and thus attract that young and active visitor who still does not know us”, abounded.
In this sense, the CEO of Turismo de Tenerife, David Pérez, assured that “the tour operators and agencies with whom we have met up to now have confirmed that there is a substantial increase in demand from the German market for the destination, which It makes us quite optimistic.”
He also added that “all this promotional effort that we have made about the different experiences that can be lived on the island is inspiring new travelers and, above all, we are achieving one of the main objectives of the new marketing plan: rejuvenating the target of visitors. More and more young people are interested in the destination and our mission here is to publicize the wide multi-experiential offer of the island to attract that responsible traveler who is also looking for responsible, safe and competitive destinations like Tenerife” .
At the promotional level in Germany, David Pérez advanced that “in March we will also promote Tenerife, through images, in the 40 Fitness Center gyms that exist in the country, focused on a public with high purchasing power and that have 275,000 members among 16 and 45 years”.
Similarly, a promotional video of the island will be broadcast throughout the month in almost 750 restaurants of the McDonald’s fast food chain throughout Germany.