This promotional marketing and advertising campaign on social networks “Destination Sustainability” that began in Fitur 2023 in the issuing countries (Nordic countries, the Netherlands, Germany, France and Great Britain) has been very well received and has had a great impact among the audience to which it has been addressed.
In this sense, the conclusions of said campaign indicate that the general campaign has obtained more than 1.5 million impressions and has reached more than 614,000 potential people on social networks. For its part, the campaign video obtained more than 219,000 reproductions of at least 15 seconds.
The tourism marketing campaign that has been carried out to disseminate this new promotional material serves to have a clear diagnosis and to define the lines or focus of future promotional campaigns. Likewise, the interest of the potential traveler from northern Europe in actions linked to sustainability in the destination is confirmed, and how this criterion is increasingly present when selecting their vacation spot.
In this way, Santiago del Teide confirms its tourist position as a destination committed to sustainability, hand in hand with companies and professionals in the sector, a clear commitment to the quality and competitiveness of the destination.
