The municipality of Santa Cruz of Tenerife It is the heart of the island, a modern city that is beating strong and that has taken a step forward to position itself as one of the best cities in Spain to live, to discover, to visit and to start a business.
Santa Cruz of Tenerife It is commerce, restaurants, leisure, communications, tourism, a place of business opportunities for Spanish companies and a reference city, and it has plenty of arguments to prove it. The Tenerife capital has tax incentives that have put it at the forefront of the best cities in Spain to invest, with tax incentives launched by the Santa Cruz de Tenerife City Council as an instrument for the reactivation of the municipal economy.
Thanks to these incentives, Santa Cruz of Tenerife it already occupies the second position in Spain in the Index of Economic Freedom of Spanish Cities 2022 of the Fundación Avance de la Libertad. It is not the only index that values the tax incentives of the city, because the Studies Service of the Community of Madrid Tax Ranking has already ratified Santa Cruz as the provincial capital with the lowest taxation.
He IBI of Santa Cruz de Tenerife is situated at a medium/low level, like the Tax on Economic Activities (IAE), has the Tax on buildings, installations and works (HOME) and the lowest Circulation Tax in all of Spain, which is added to the discount on waste collection rates for SMEs and the self-employed. What are the advantages of investing in Santa Cruz de Tenerife? Already in the city, 12,000 self-employed are exempt from various municipal taxes and 90,000 families have been subsidized, and it will follow the same line, since in 2023 the business opening fee in Santa Cruz de Tenerife.
The set of measures introduced by the Santa Cruz de Tenerife Town Hall in the last two terms they represent a tax saving of 11.2 million euros for families and SMEs, and an advantage without equal in the Canary Islands and one of the best in the entire national territory.
He weather in Santa Cruz de Tenerife It is not the only incentive for millions of tourists to come to the city every year to fall in love. Santa Cruz already has 51 tourist services that have the SICTED quality mark, among others, a large part of the accommodation plant, the main museums and other places of tourist interest. All the work of the Development Society itself, as well as of the agents, entities, companies and professionals of the tourism sector of the municipality, have made it possible to reach figures such as that of 1.7 million tourists who visited the capital in 2022, exceeding the figures of 2021 and placing us almost at pre-pandemic levels.
Or that of 124,596 cruise passengers only in the month of December (of which 7 out of 10 visited the city), which means an increase of 14.6% compared to the pre-pandemic year. By 2023 there are already scheduled up to 313 cruise calls in the Port of Santa Cruz de Tenerife.
With the aim of continuing to grow and, above all, improving these figures for a qualitative leap, the Santa Cruz de Tenerife Town Hall has announced its intention to inject some 44 million into the tourism sector of the capital in the next six years, an investment that aims to resume the line that the city had set before the arrival of the COVID pandemic, and that seeks to be tourist capital of a tourist island. This amount includes actions aimed at the recovery of public spaces, other initiatives aimed at promoting the revitalization of the capital, and campaigns specifically aimed at the city’s tourism sector.
Within the Tourism Strategic Plan Santa Cruz of Tenerife Tourism sustainability plans will be launched, with 5 million from Next Generation funds to reconvert the coastline in the next three years, with transformative works such as the northwest breakwater breakwater of Las Teresitas or the bike lane. In addition, the Consistory plans to develop mobility studies, will invest in improving the tourist offices of the capital with an investment of 895,000 euros, and will place the Carnival of Santa Cruz de Tenerife as one of the main attractions of the city and added value of the municipality.
With this objective, the City Council of the capital of Tenerife has planned a budget of 195,000 euros for the improvement and expansion of the Paseo de Carteles del Carnaval and the creation of a self-guided tourist route of the Santa Cruz Carnivalin addition to improvements in signage and tourism products and promotion, which in total will have an economic boost of more than one million euros.
The implementation of a tourist shock plan goes beyond the hotels in Santa Cruz de Tenerife, with a game destined to the promotion that will mean investing more than 350,000 euros in marketing and commercialization of the destination, in addition to the creation of products, and the recovery of historical heritage.
What to do in Santa Cruz de Tenerife
Santa Cruz of Tenerife has undertaken the largest investment program in historical heritage in its history, with a global budget of more than 30 million euros. The objective is to recover emblematic and attractive buildings of the city’s tourist heritage, to enrich the what to do in Santa Cruz de Tenerife with history, culture, heritage and tradition.
The cultural agenda of Santa Cruz de Tenerife grows with him masonic temple, which will have an investment in works of about 3 million euros to value the only building built in Spain to house a lodge, a unique example and one of the few that exist in Europe. In 2025, the Masonic temple Santa Cruz de Tenerife It will be a property for the study and dissemination of Freemasonry.
The planned works also include the rehabilitation of the main building of the BIC property of the Viera y Clavijo cultural park from Tenerife, with more than 12 million euros to return to the citizens this historical, cultural, emotional, affective, natural, historical and cultural heritage of the city and the island. Also included in this strategy are those of the Palacio de Carta, which with more than a million euros in its rehabilitation will become the main tourist office in the capital in a few months.
The City Council of Santa Cruz de Tenerife has approved the project of the works for the rehabilitation of the old School of Applied Arts, located in the Ireneo González Square, a building classified as an Asset of Cultural Interest and whose project contemplates the action in more than 4,800 m2 of built floor, with an investment that exceeds 7.6 million euros. This is in addition to other investments such as the Palacio de Carta, with 1.3 million, and the recovery of the surroundings of the castle of san andreswith around a million euros.
Employment in Santa Cruz de Tenerife, a positive future
The behavior of employment data in the capital has been positive since the end of the pandemic. Regarding unemployment, it has decreased by 1,374 unemployed people (6.4% less) compared to the pre-pandemic year (Dec 2009), going from 21,580 in 2019 to 20,206 in December 2022. This means having unemployment levels similar to those of 2009 since May.
To the unemployment data, we must add the very good performance of hiring in the capital, with 119,530 jobs in companies installed in Santa Cruz, which represents a maximum in the entire historical series (since 2010).
