Arico collaborates in the design of three tourist experiences based on three gastrotourism routes that will stand out for their environmental, gastronomic and sports value in the municipality. The announced purpose is to convene the main local tourist agents in an event so that they make the contributions they consider in order to promote Arico as a destination. All this, in collaboration with the Canarian company Senda Ecoway.
It is the immediate result of the Arico’s first presence at the International Tourism Fair (Fitur)from which The municipal delegation is “very satisfied with the ideas and conclusions obtained”.
The mayor, Sebastián Martín, pointed out that they were days of “intense meetings with different promoters and interesting agents to publicize the great virtues of the municipality in the field of gastronomy, landscapes and the great effort that fishermen make every day, farmers, ranchers, honey producers… We represent all these people with great pride because they are the ones who make all our high-quality products a reality,” added the councilor.
The Councilor for Local Development and Tourism, Víctor García, explained that “it has been a historic step and one to feel proud of. It is the first time that Arico participates in Fitur”. The mayor highlighted the virtues of a municipality “relatively small in terms of national territory, but which has so much gastronomic variety and great potential in active tourism”. After “the first Step with Arico, corners to discoverthe bell Arico, know and flavortaken to Fitur “has been a turning point in the tourism strategy for the coming months and years”.
“The first presence of Arico in Fitur has been a historic step and to feel proud”
For her part, the Councilor for the Primary Sector, Davinia García, pointed out that Arico “has great potential and these meetings guide to know how to sell the products, that are known on the Island and in the Canary Islands, but are also appreciated abroad.” “We want it to be known that, in addition to sustainable energy, we offer local products, rural accommodation and outdoor sports”, she reiterated. She also highlighted the presence of ariqueros at the Canary Islands stand, “such as Trinidad Fumero in the wine tasting and Graciliano Díaz in the production of juices, who have become excellent ambassadors and who will always have the support of the Consistory”.
relevant actions
The gastronomic action that took place at the MOM Culinary Institute by Clara Villalón, chef and influencer with more than 87,000 followers, has been especially important. It had the participation of several of the main gastronomic journalists at a national level such as Paco Cruz, Natalia Martínez and Jaime de Las Heras, and prominent chefs such as Alfonso Castellano, chef of the MOM, and Ofelia, participant of the ninth edition of Masterchef, with More than 90,000 followers on their social networks. Local organic products were the protagonists of some excellent recipes that caused a sensation among diners. This meant a great projection in national media such as El Español, where the quality and sustainable qualities of ariquero foods were shown.
On the other hand, we must not forget the commitment to advertising promotion in 18 Madrid Metro stations as prominent as Nuevos Ministerios, Atocha or Callao, spaces with a large influx of people to give visibility to the strategy Arico, know and flavor, that received during the week a cumulative of 4,259,917 passengers. Three days where the municipal delegation attended more than a dozen leading regional and local media accompanied by a tourism promotion campaign in them.
