The mayor of Adeje, José Miguel Rodríguez Fraga, announced yesterday that Costa Adeje He will go to Fitur and Madrid Fusión next week “with very clear ideas, because the commitment to quality and excellence are inalienable”. For the alderman of Adejero, it is necessary to continue betting on new products connected to social sustainability, the environment and the digital transition.
Costa Adeje has made progress in recent years in the strategy of integrating tourism with the local population, “so that there is feedback that benefits both”. “I have no greater interest in tourism than offering greater opportunities to the people who live here,” stressed Rodríguez Fraga, for whom European funds are being “key” in the recovery of Costa Adeje, which has reached pre-pandemic occupancy figures. and with higher profitability.
Gastronomy
Regarding Madrid Fusión, the Councilor for Economic Development, Raquel Rodríguez, explained that “gastronomy is one of the key elements for a destination like ours. Costa Adeje is home to four Michelin stars that strengthen the brand and is a sample of the quality we are looking for”. Adeje will have professionals from the tourism sector in Madrid, but also with producers from adejeros”.
