The Carnival this year It will fill the hotels in Puerto de la Cruz, many of them have already closed sales. This is confirmed by the Councilor for Tourism, Carolina Rodríguez, who anticipates that the City Council is preparing some “big” carnivals so that people “can stay here to enjoy themselves and not have to travel.”
Rodríguez is confident that, facing winter and the rest of the year, the good trend that has been maintained since November of last year and that has been reinforced at Christmas will continue, with “a very good occupation and profitability for Puerto de la Cruz” . According to the data collected by the City Council Tourism area, occupancy during the month of December was close to 90%, a figure that is almost 20 points more than in 2019, where it reached 69.9%, “which was already very good ”.
But the most important thing, in the councilor’s opinion, is that the average daily rate has risen by 11.3% compared to 2019, also by 11.3%, with which profitability (what the tourist spends at the destination ) has also increased.
“We continue to work along the lines that we have been doing since the pandemic, which is to bet on celebrating all the acts and events, including those of active tourism, and that involved a great deal of work and effort,” underlines the mayor.
A differentiating model
Rodríguez does not doubt that the good data “are the result of work and commitment to a differentiating model from other destinations that has given results, not only in the influx of visitors, but has also reverted to the city’s economy, with many new establishments that have opened”.
The councilor maintains that betting on the diversity and identity of Puerto de la Cruz and that visitor-local fusion “is a rising value that has manifested itself as something important and that the traveler seeks for quality, sustainability, not only environmental but economic and social , which encourage and encourage us to continue in the same line, because all the events and acts that have been carried out in the Port have been configured and designed so that they revert to the local economy and create that synergy between the public and the private. All this is what differentiates us from other destinations and makes us attractive for investment”.
Proof of this is that there are many hotels that are being renovated and whose opening is near, such as the Saaj Maar (former San Telmo hotel), Los Príncipes and the Taoro, “an emblematic property, whose renovation will begin shortly and that will contribute to the Port of the quality it has always had”.
The prospects for this year are to continue growing in quality, not in visitor load, “since we have a limit and we don’t want to go too far.” “We are in a study both in the Association of Tourist Municipalities of the Canary Islands (AMTC) and in the Canarian Federation of Municipalities (Fecam) to measure the limits of tourist load, but we are committed to excellence, and that now happens through sustainability, not only environmental, but also economic and social.
That is why we encourage the improvement and renovation of infrastructures and not to build new ones”, Carolina Rodríguez qualifies.
The City Council will go to Fitur to present its “integrative” proposal
Next week, Puerto de la Cruz will attend the International Tourism Fair (Fitur) to show the “authenticity” of the destination, which is the kindness of the people of Porto, who welcome visitors in a natural way and offer them their idiosyncrasy and experience, as well as important events, all in an “integrative” way, a combination that is found in few places, according to Carolina Rodríguez. The Consistory goes hand in hand with Turismo de Tenerife as a destination that promotes and promotes the local experience, but it will also make its own presentation of its tourist offer at the stand of the Association of Tourist Municipalities of the Canary Islands in order to encourage and promote investment in the city.
