SANTA CRUZ DE TENERIFE, Jan. 1 (EUROPA PRESS) –
A total of 403 national and international communication professionals have learned first-hand about Tenerife’s tourist offer and its attractions in the 45 visits by press groups organized this year by the Cabildo, through Turismo de Tenerife.
The insular director of Tourism, Laura Castro, assures that press trips are a key communication strategy in the promotion of tourist destinations.
“This year, professionals from countries such as Germany, France, Italy or Japan have discovered the attractions of our destination for television programs, digital multimedia platforms or written media, which represents a very valuable opportunity to continue publicizing our wide offer lodging, gastronomy, culture and patrimonial”, he points out in a note.
For his part, the CEO of Tenerife Tourism, David Pérez, points out that press trips and familiarization of professionals with the destination have increased substantially and gradually.
“Making Tenerife known in all its multi-experiential breadth and breaking down preconceived stereotypes have been the maxim, all of this always within the framework of our global communication strategy and new marketing plan. The results are being very positive and are already noticeable in the diversification of origin of demand and the increase in average visitor spending”, he comments.
Divided by nationality, national journalists stand out, with 168; followed by the United Kingdom (141), the United States (40), Germany (18) and Benelux (17).
However, the island has also received professionals from other countries such as Italy, Sweden, India, Japan or Korea.
At the national level, the press trip of the Minube travel platform stands out, which has 87 million visits a year and which recorded the main attractions of the island.
Turismo de Tenerife also organized press trips with important national lifestyle media, with participants such as Neo2, La Vanguardia Magazine, Vogue or El Mundo Viajes.
In the case of international media, the one carried out by the British Guild of Travel Writers stands out, which held its annual convention in Tenerife and was attended by media such as The Telegraph, The Guardian or the Conde Nast group.
From the United States, and with the aim of promoting the direct flight between New York and Tenerife, the action carried out with Global Child stands out, which recorded a program on the island and which, in addition to North America, is broadcast in Latin America, Asia and Australia .
Global Child has more than 14 million unique viewers and a potential global reach of more than 780 million people through different Internet platforms, television channels and airlines.
Tenerife has also been the scene of an episode entirely dedicated to the island in the program Eden, a planet to save on the Italian television channel 7.
RonReizen, a multimedia platform from the Netherlands, captured attractions of the destination for a 25-minute program while, from Japan, the TV Asahi Tabi Salad program (one of the most popular in the country on travel) recorded an episode on the island within a series dedicated to the National Parks of the Canary Islands.
