SANTA CRUZ DE TENERIFE, Dec. 27 (EUROPA PRESS) –
Mercadona customers and the company itself have donated a total of 115,618 euros in basic necessities in the Canary Islands
to the Food Banks of Gran Canaria and Tenerife, 29% more than in 2021.
At the national level, the donation amounted to more than 3.5 million euros transformed into more than 2,300 tons of food.
This delivery is the result of the solidarity and participation of customers in the Great Food Collection 2022 organized by the Spanish Federation of Food Banks (FESBAL) from November 25 to December 6 and the donation of more than 10% of the total amount collected that Mercadona adds to this solidarity initiative, where, at the time, the company made a total of 1,623 stores available to the project and carried out various campaign coordination and communication activities.
The money collected, both the one donated by the company and the one donated by the ‘bosses’ at the time of making the purchase at the checkout, is fully transformed into essential products that will go to each of the Banks of Participating foods, who will decide exactly the type of product they need, as well as the quantity and timing of delivery to best serve the needs of the end users they serve.
Paula Llop, Mercadona’s director of Social Responsibility and Business Relations, values the solidarity of customers in the campaign in a note and makes special recognition of the work of the volunteers participating in the ‘Great Collection’, highlighting it “as a key factor for success and result of the campaign”.
For his part, Pedro Llorca, president of FESBAL, has valued the commitment and effort of Mercadona in the Great Collection, and has thanked the company and its customers for their solidarity in raising more than 3.5 million euros with the that they will be able to stock up on products during the next year.
A SUSTAINABLE SOCIAL ACTION POLICY INTEGRATED IN MERCADONA’S CSR STRATEGY
One of the commitments that Mercadona maintains with society is to share part of what it receives from it.
With this objective, the company’s Social Responsibility Plan is developed, which addresses the social and ethical component through different lines of sustainable action that reinforce its commitment to shared growth.
The company collaborates with more than 500 soup kitchens, more than 60 food banks and other entities that receive daily donations to support people who are in a difficult situation.
Likewise, Mercadona collaborates with 32 foundations and occupational centers to decorate their stores with trencadís murals, created by more than 1,000 people with intellectual disabilities.
Another strategic line of the Social Responsibility Plan is sustainability.
To this end, it has its own Environmental Management System, based on the principles of the circular economy and focused on logistics optimization, energy efficiency, waste management, sustainable production and plastic reduction.
In this sense, Mercadona, together with its suppliers Totaler, is working on Strategy 6.25 to achieve a triple objective by 2025: reduce plastic by 25%, make all packaging made of this material recyclable, and recycle all plastic waste.
In addition, it works on the Sustainable Urban Distribution Project and on improving air quality in our cities through trucks and vans powered by cleaner and more efficient technologies.
Since 2011 it has been a member of the United Nations Global Compact for the defense of fundamental values in the areas of human rights, labor standards, the environment and the fight against corruption.
