SANTA CRUZ DE TENERIFE, Nov. 5 (EUROPE PRESS) –
Tenerife will attend a new edition of the World Travel Market (WTM) in London from November 7 to 9, emphasizing its diversity as a destination to attract new traveler profiles.
In a statement, the president of the Cabildo, Pedro Martín, recalled that “the United Kingdom continues to be our main and traditional source market and we attended this fair with the aim of showing all the diversity of our destination to capture new profiles of travelers with greater awareness about the territory who have an interest in the island’s culture, architecture, gastronomy, heritage or nature”.
In addition, he highlighted “the important air connectivity that Tenerife currently has, with 110 routes in 25 countries, and recalls that the island’s strategy involves continuing to open the destination to new cities on the American continent and the Middle East, in addition to consolidating other emerging markets so as not to depend so much on traditional customers and to have other alternatives open”.
Martín also valued the work carried out by the Tenerife Tourism team and anticipates that the Tenerife delegation will hold thirty meetings with tour operators, airlines and the British media.
In the case of large tour operators, he assured that the strategy will be focused on preparing for the next summer season.
For her part, the Island Director of Tourism of the Cabildo de Tenerife, Laura Castro, pointed out that “arrivals from the United Kingdom have been on the rise since April. At the end of September, 1,661,556 travelers had arrived on the island, only 1, 6 percent less than in the same period of 2019, the pre-pandemic year in which Tenerife broke record numbers for tourist arrivals.
In this line, the island representative recalls that for this winter season Tenerife has a total of 4,155,575 regular air seats.
“It is the best figure in our history, with 300,000 more places than in the winter of 2018-2019. For this reason, our objective in the World Travel Market is focused on capturing profiles with high purchasing power, reinforcing connectivity and giving to know the diversity of the destination, questions that allow us to talk about tourist income instead of the number of tourists,” he said.
For his part, the CEO of Tenerife Tourism, David Pérez, explained that “Tenerife is the main winter destination in the United Kingdom. We are leaders and we also have connectivity of around 300 weekly flights.”
The objective proposed in London, therefore, “is to inspire new profiles of travellers, eager to live new experiences in our destination related to active tourism and nature, gastronomy, heritage or culture, and attract these travelers who do not consider our destination based on the experiences and diversity that Tenerife offers”.
All in all, the delegation from Tenerife will hold around thirty meetings, meetings and interviews with accredited tour operators, airlines and media at the fair, such as TUI, Thomas Cook, Love Holidays, Itaka Poland, Jet2, British Airways, Easyjet Holidays, Wanderlust , Budget Traveler, Destination2, Travel Weekly or Conde Nast Traveler, among others.
