Yesterday, the Area of Commerce and Economic Development of the City Council of La Laguna put out for sale more than 50,000 units of the municipality’s Commerce Voucher, an initiative that it is developing with the Federation of Urban Areas of the Canary Islands (FAUCA) as a collaborating entity and which will mean that Consumers can purchase 30-euro bonds by paying only half, which will function as a digital wallet and can be exchanged for four months at different purchases, drinks and places throughout the municipality.
A total of 337 freelancers, SMEs and micro-enterprises, almost 30% more than in the first, have joined the initiative, which includes shops, hotels, restaurants, hairdressers, beauty services and tourist accommodation, and which will end on February 14 of 2023, so they can also be used during the Christmas and Valentine’s campaigns. Commerce of La Laguna will allocate a total amount of 800,000 euros to subsidize these titles, which would mean a final income in sales for the sector of 1.6 million euros, one of the highest municipal investments of its kind in the Canary Islands.
The mayor of La Laguna, Luis Yeray Gutiérrez; Yesterday, the Councilor for Commerce and Economic Development, Aitami Bruno, and the president of FAUCA, Abbas Moujir, presented all the details of this second edition of the Lagoon Commerce Bonus.
Luis Yeray Gutiérrez insisted that “the Government of La Laguna has a firm commitment to the commercial sector, for its role as an economic catalyst and creator of jobs, but also as a hallmark of our municipality” and stressed that with the Bond Commerce “we are going to facilitate savings for families, so that consumption in the municipality increases.”
“La Laguna prides itself on having one of the most attractive and competitive commercial areas in the Canary Islands. And it is thanks to the quality and variety of its products, and the qualifications of its professionals, the closeness and the differentiated treatment”, assured the mayor, who was confident that this second edition “will be an absolute success” and will have continuity. in the future.
Aitami Bruno recalled that “we are at a time when competition is very high and the local administration, in an exercise of responsibility, has to support local businesses, essential for employment and local economic development.”
