Tenerife lights up Berlin with a very original tourist promotion reminiscent of those of the Canary Islands in the 90s with huge posters on the Great Wall of China or Red Square in Moscow. This time a more technological idea has been chosen: Images of the Island are projected on the façade of the Charlottenburg Palace, within the Berlin Festival of Lights from the 7th and until next Sunday.
The three-dimensional artistic video, projected with the mapping technique, exhibits the great attractions of the Island on the façade of this palace in the German capital. Surfing, the stars, golf, Carnival, the Teide, activities in nature or the carpets of La Orotava are some of the contents. The audiovisual piece lasts three minutes and is played 20 times each night (from 7:00 p.m. to 11:00 p.m.), which will translate into a total of 200 projections. The same video will be screened between the 21st and the 23rd at the Augsburg Town Hall, also in Germany, declared a UNESCO World Heritage Site. On this facade, the projection will take place 16 times every night, within the framework of the Light Nights Augsburg festival.
The Berlin Festival of Lights, which this year celebrates its eighteenth edition, attracts more than two million visitors each year and is listed as one of the five best festivals of lights in the world. A total of 35 buildings, monuments and squares are illuminated during these days with 70 works of art. The Charlottenburg Palace, where the staging of Tenerife takes place, is one of the main stages, along with the Brandenburg Gate, the Television Tower, Lustgarten, Bebelplatz, Potsdamer Platz and the Nikolai neighborhood.
The Cabildo also reinforced this promotional campaign in Germany by having three special guests at the presentation. Two of the protagonists of the series Balko Tenerife, Tamara Romera and Johannes Kienast, in addition to the producer Felix Koch, acted as ambassadors of the Island, where the two seasons of the return of one of the most important series of German television in the 90s and 2000s.
The CEO of Tenerife Tourism, David Pérez, values the “great reception” of this promotional action. «We continue with our growth strategy in the German market, which has brought such good results. In addition, the fact of having had two of the protagonists of Balko Tenerife has given us added value and their recommendations on the Island will be reflected in general and specialized media, and have been heard by the travel agency sector in Berlin”, Perez explained. Almost a hundred professionals from the tourism sector, mainly German travel agents and media, attended the presentation of the Tenerife destination in Berlin on Monday.
This Tenerife campaign coincides with another Canary Islands Government in which the Ministry of Tourism sells the Islands as the best refuge for Germans over 55 years old not only from the cold, but also from the high energy cost caused by the invasion of Ukraine by Russia. German is one of the main markets for Canarian tourism, with 3 million in 2018 and 1.3 million last year.
