SANTA CRUZ DE TENERIFE, Oct. 13 (EUROPE PRESS) –
Lidl has opened its second store today, Thursday, in the municipality of Adeje (Cale Charfa, 30), in Tenerife. The supermarket chain has invested a total of 8.3 million euros in the construction and equipment of this new point of sale, the start-up of which means the creation of up to 42 new direct jobs.
Lidl’s new commercial space has some 1,700 m2 of sales room where you can find fresh products (such as fruit and vegetables, meat and fish or freshly baked bread and pastries) and a fridge, packaged dry goods, beverages, cosmetics, personal hygiene, cleaning and bazaar items; an assortment in which regional references (such as fruit and vegetables, dairy products or wines) are becoming increasingly important.
With business hours from 08:00 to 22:00 from Monday to Sunday, the new Lidl store in Adeje also has some 120 parking spaces for its customers. Built following sustainability standards, it incorporates energy efficiency measures such as some 540 m2 of photovoltaic panels, recharging points for electric vehicles, low-consumption cooling systems or LED lighting.
As part of its expansion plan in the Archipelago, in addition to this latest opening in Adeje, Lidl has opened another five establishments on the islands from June to September: three net openings (in Icod de los Vinos, Tacoronte and Telde) and two renovations (in Granadilla and Adeje, the latter after expanding and modernizing the first store of the supermarket chain in the town) after an investment of nearly 40 million and the creation of around 90 new jobs between these five inaugurations.
In the next three years Lidl plans to make an investment of more than 100 million euros that includes the opening of new stores, as well as the modernization of others already existing in the region.
Lidl thus consolidates its presence in the Canary Islands, where it landed in 2010 and already has a network of 35 points of sale, employs more than 1,200 people and buys products worth more than 50 million euros a year from more than 100 suppliers.
In this sense, it is through its own seal ‘Compro Canario’ that the company encourages the consumption of products from the region among its customers and also identifies the more than 750 items that it already sells in its establishments throughout the year.
In addition to these, Lidl promotes the Canarian product on the islands through channels such as the weekly brochure, the website www.lidl-canarias.esthe Lidl Plus app or the special promotional campaigns that it activates periodically.
Thanks to its activity, the impact of Lidl in the Canary Islands already translates into some 145 million contributed to GDP annually (0.37% of the total) and more than 3,000 direct, indirect and induced jobs generated (0.36% of the total ), according to data from PwC.
