SANTA CRUZ DE TENERIFE, 5 Aug. (EUROPA PRESS) –
The hotel and non-hotel establishments associated with Ashotel in the province of Santa Cruz de Tenerife –Tenerife, La Palma, El Hierro and La Gomera– closed the month of July with 81.04 percent occupancy, five points above of the estimate made by the employers, according to the survey carried out through its Observatory of Tourism Competitiveness and Sustainable Development.
In the case of the island of Tenerife, the month of July closed with “quite positive” data, since the average occupancy stood at 81.23 percent, five points more than the initial forecasts for the summer season.
In addition, by areas, the establishments in the south of Tenerife closed with an average of 84.71 percent, while those in the north closed with 69 percent, while in the metropolitan area it was 64.32 percent.
By islands, the “most positive” news corresponds to La Palma, which closed the “best data in the entire” province, with an average of 86.74 percent, which implies 18 points more than expected at the beginning of summer ( 68%).
This increase, explains Ashotel, is due to several factors such as a lower volume of open beds, since the tourist area of Puerto Naos continues to be closed due to the gases emanating from the volcano; and that national and local tourism has had a “good behavior thanks, in part, to the promotion campaigns” in the sector after the eruption.
Likewise, tour operations are beginning to recover “shyly” although the German market, the main one in La Palma, “remains retracted”.
As for the island of El Hierro, its average occupancy increased to 83.23 percent in July, “positive” data that exceeded the initial expectations of the Ashotel forecast survey by five points.
La Gomera, however, had a “worst performance” of the German market, its main international issuer, in July, which is “more withdrawn” in the travel industry, so it closed the month with an average of 67.21 percent, two points below forecast. In any case, he clarifies that August is a month with “significant” presence of local tourism, so that percentage is expected to rise “considerably.”
For Ashotel these data imply “satisfaction” because the expectations of early summer have been exceeded, although it is “cautious” in that tourism may have “recovered pre-pandemic figures after these two tough” years of global crisis.
The hotel management refers to the current economic situation, with high inflation and “high” energy costs, which “directly affect hotel operations”, although it clarifies that the desire to travel “has materialized in a percentage high, although it is necessary to act with the necessary caution in the face of the clouds that still circulate on the international scene and the global effects of the war in Ukraine”.