Two mountain runners descend the slope of the Chinyero volcano, near Mount Teide, at full speed while a cameraman records them. ANDThe video was posted by the sports shoe brand worn by the athletes in the audiovisual piece on their social networks and generated much criticism. Why? It is strictly forbidden to walk in this area, which is part of the Chinyero Special Nature Reserve, a protected area. The signs in the area say so: “The ascent of the volcanoes is strictly prohibited.”
The Minister of Management of the Natural Environment, Isabel García, yesterday announced the opening of a sanctioning file against this footwear brand, Asics, “after learning of the recording of the audiovisual piece in which several people walk off the trails in a special protection area in the Chinyero Reserve.” García clarified that the public use of Tenerife’s protected natural spaces “is subject to regulations that include the authorization or denial of certain activities and transit through them, and this regulation is applied forcefully.” The counselor clarified that “this activity was never authorized and there is no record of any request for it, so a sanctioning file will be opened.”
“We were not aware of this shooting, which of course is not authorized at all,” explained the counselor, who remarked that “in the space management plan it is explained that the transit of people outside the established trails is prohibited, except for reasons of surveillance, technical management, emergency or force majeure.
Given the criticism received, the sports shoe brand has withdrawn the video from its social networks. He is exposed to fines of more than 1,000 euros for recording the video without permission and leaving the trails of the Chinyero Reserve, where the last eruption of Tenerife occurred.