SANTA CRUZ DE TENERIFE, June 1 (EUROPE PRESS) –
The Tenerife Bonds launched to encourage purchases in small businesses and in the hotel sector on the Island have been exhausted in fifteen days. Since the campaign was activated on May 16, a total of 5,680 vouchers have been sold to 2,446 people, amounting to 10, 30 and 60 euros, to be exchanged in shops in 24 municipalities on the island.
The island councilor for Employment, Socioeconomic Development and Foreign Action, Carmen Luz Baso, highlighted the success of this campaign, managed by the Insular Foundation for Training, Employment and Business Development (Fifede), “in which in just 15 days, 2,446 consumers who have made purchases in 182 establishments and businesses on the island have signed up”.
“This is a very effective and beneficial measure, especially for local businesses in smaller municipalities that, thanks to it, have been able to improve their sales and have an injection of liquidity,” he added.
In total, 5,680 vouchers were sold, of which 4,637 have been used, leading to sales worth 324,185 euros. There are 1,043 bonds left to spend that can be redeemed until June 30. 50% of the cost of each voucher is paid by the consumer and the other half is paid by the Cabildo, which pays the businesses within two weeks from the date of purchase.
Carmen Luz Baso recalled that the design of this campaign has been done in collaboration with the businesses and the municipalities of Tenerife to which we previously presented the initiative to involve them in promoting it among the establishments in their municipality. In addition, “we went door to door, visiting some 2,000 businesses to let them know how they can participate,” she added.
