SANTA CRUZ DE TENERIFE, 30 May. (EUROPE PRESS) –
The Ministry of Tourism, Industry and Commerce of the Government of the Canary Islands and the Active Tourism Business Association of the Canary Islands, Activa Canarias, have launched the first cooperative digital marketing platform, which integrates mostly SMEs and freelancers from the tourism subsector in the Islands , most of which do not have the capacity to create their own digital stores.
All this came to light on the screens of Callao, in Madrid, which have witnessed the staging of the campaign at national and international level of the Plan for the Reactivation of Active Tourism in the Canary Islands. This campaign integrates several actions: the central one is the projection of an excerpt from the Plan spot on the screens of Callao in the center of Madrid; the most visited square in Spain with around 150 million people a year and the third busiest in Europe.
This will be complemented by an international campaign on social networks in English, French, German and Italian, four of the most important source markets for tourists to the Canary Islands, according to data from Promotur. The forecast is to have a reach of more than 100,000 people, who will have the opportunity to get to know the platform and be able to book at origin.
The Business Association celebrates the publication of a report that values Active Tourism in the Islands in the magazine ‘Viajes National Geographic’, which takes a tour from island to island, discovers activities present in the Marketplace ecoactivacanarias.com, combined with historical enclaves of each island, in order to complete a first level experience. The magazine is the most widely read in the specialized segment with around 1.2 million readers worldwide.
The president of Activa Canarias, José Luis Echevarría, explained that the objective of these actions “is to go looking for tourists in their places of origin, whether in the Iberian Peninsula or on the European continent.” “To do this, we have created a digital cooperative marketing platform where we give tourists the opportunity to buy their experiences before arriving on the Islands. Now many of these activities are subsidized for free in the #discovercanarias store, and with coupon codes. discount of up to 100 euros in the rest of the stores”, he added.