tourism of Tenerife has participated in the event Running Remote 2022held on May 17 and 18 in Montreal (Canada), to promote the island as a destination for teleworking and publicize the actions that are being implemented to develop the digital ecosystem.
The CEO of Tourism of Tenerife, David Pérez, highlights in a statement from the Cabildo the potential of the island to welcome teleworkers from all over the worldthanks to the level of telecommunications and infrastructure available to offer quality services.
“Since the arrival of the pandemic we have shown that we are capable of embracing remote workers. In fact, some of our hotels have been adapted for long-stay visitors who have moved their offices to our island“, he points out.
“Now we have to show all that potential to the rest of the world to attract a tourist profile that wants to combine work and leisure in an environment that offers multiple possibilities,” he adds.
Furthermore, it explains that It is the perfect time to promote the destination in the North American market before the imminent start of direct air connections between New York and Tenerifea “very important gateway to this type of East Coast and Canadian profiles.”
One of the objectives of Turismo de Tenerife is “to create a valid ecosystem to satisfy the needs of working people and digital nomads, who are two completely different groups and for which we need to launch a strategy to send them all our offer”, he assures the counselor.
The meeting discussed the keys to implementing teleworking or a hybrid system that combines face-to-face and online work, a model in which Tenerife offers incentives, such as the Welcome Pass and Landing Package programs, which provide advantages to those who decide to settle in the island for teleworking.
On the one hand, Welcome Pass allows you to get to know Tenerife’s coworking spaces and offers discounts on leisure activities, while the Landing Package is a practical guide that offers digital nomads useful information on everything they need to know to settle on the island.
The director assures that “this meeting also allowed us to meet new companies and the possibility of establishing potential contacts with which to carry out new external collaboration agreements of the Work&Play brand”.
Work&Play was born as a promotion strategy not only as a tourist destination, but also adapted for those known as digital nomads and remote workers who need specific services to settle on the island for long periods of time.
This initiative is promoted by the economic promotion platform Why Tenerife?, made up of the Cabildo de Tenerife, the Chamber of Commerce, the Canary Islands Special Zone (ZEC), the Port Authority and the Tenerife Free Zone.