An influencer is a person with the ability to influence a certain public through social networks and other communication tools on the internetwhere they must have a large enough audience for their activity to be relevant to companies or advertising, information or sales strategies. Become influencer is now the dream of many children and young people that have grown up with this phenomenon on their screens, so initiatives have also emerged that try to offer training, tools and knowledge to achieve it. La Laguna presented in October 2021 the first School of Young Influencers in the Canary Islands Y Tacoronte This Thursday, May 5, he followed his steps with the presentation of the second proposal of this type that opens in Tenerife: Influlab Tacoronte.
The School of Young Influencers of La Laguna It is based on «an intensive program of a month and a half, with face-to-face classes and tutorials on-lineas well as a strong practical component”, and has also been promoted, as the Municipal Youth School influencers from Tacoronteby the company Valtia Projects. Its objective is to train new content creators prepared for this profession of the present and the future.
The future Agua García Youth Center was the place chosen for the presentation of this innovative training initiative, aimed at young people between 16 and 30 years of age, which is expected to be launched between the months of May and June. At the moment, registrations are open until next May 12 through the Infulab website. On May 13, a casting will be held to select the candidates to participate in the activities that will take place in the afternoon. at the House of Culture.
Beatrice Castro, from Valtia Proyectos, said yesterday that “this experience was born in order to update and professionalize this sector, so that it can face a constantly changing digital world, for which we will offer those interested necessary and innovative tools.” The event was also attended by the general director of Youth of the Government of the Canary Islands, Laura Fuenteswho opted to support these experiences that “give prominence and listen to young people, and offer them opportunities for personal and professional development, in an original and creative way, but also with values and professional ethics, using the networks in the best possible way ».
For the mayor of Tacoronte, Jose Daniel Diazthis school is a training initiative that “seeks to incorporate youth into the new source of employment such as influencer activity and good management of social networks and digital platforms.”
On May 17 will be the welcoming act to the Youth School influencers of Tacoronte, in addition to the first training experience that will be dedicated to brand strategies, community management and haters. On May 19, attendees will receive knowledge about applications and tools for editing photos and videos. On May 24, the training action will be dedicated to platforms such as Facebook and Instagram. The next day, May 25, the school will continue with the training on YouTube, Twitch Y tik tok. On May 31, those enrolled in the School of Influencers will receive training on Metrics, Reports, Legality and Media Kit. On June 2, the content will deal with ethics, values and SDGs, and on June 8 they will receive a talk on makeup, hairdressing and styling.