SANTA CRUZ DE TENERIFE, March 21. (EUROPE PRESS) –
The strike of carriers and the solidarity of the Spanish with Ukraine have triggered food purchases in supermarkets and hypermarkets in the tenth week of the year, which corresponds from Monday 7 to Sunday 13 March, according to data analyzed by the consulting firm NielsenIQ, which figures the increase in the Canary Islands by 25%.
Specifically, that week the sales made by supermarkets and hypermarkets in Spain increased by 23% over the same week of the previous year, with the average of the previous weeks being 6%.
These large product purchases that are being made due to the fear of shortages after the stoppage of transport and solidarity movements have not been limited to a certain commercial format and both supermarkets (+22%) and hypermarkets (+28%) have registered evolutions atypically high.
For its part, online shopping, which has been consolidated in the last two years as one more option for many households, rebounded strongly in the last week (+17%) reaching a sales figure of close to 50 million euros.
The analysis indicates that the situation is generalized throughout Spain, since all regions grow at double digits, highlighting Castilla-La Mancha (+33%), Andalusia (+30%), Castilla y León (+26%), Murcia (+25%) and the Canary Islands (+25%), while Madrid and Catalonia exceed 20%.
Regarding the product categories that have increased their sales the most, a significant difference is perceived between the evolution of packaged products (+27%) compared to fresh (+13%).
Within the packaging, the prominence has been for the pantry categories, those that allow longer storage and the most suitable to be transported to where it is most needed at the moment.
Thus, dry food grew by 47%, with oils evolving +289% over the previous year, preserves by 45% and milk, by 35%, while in fresh products, sales of eggs grew by 27 % in the last week.
Not only food has registered strong increases, but also drugstore products (+24%) and hygiene and beauty products (+20%) have done so in that week.
The general director of NielsenIQ for Southern Europe, Patricia Daimiel, explained that “the calls for calm that manufacturers and distributors have made in recent days, pointing out that the supply was guaranteed, have not been enough to neutralize the fears of many buyers. “.
“We are convinced that, once again, the facts will show that this industry is capable of quickly recovering its pulse. And along with this, solidarity with Ukraine also helps us understand the unexpected evolution of the FMCG market in recent days. “, has explained.
